Better-For-You

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Snack mixes and nuts have always been a popular snack because they have a "health halo," and are also usually available in on-the-go varieties. Over the past year, consumers have continued to search for better-for-you snack mixes, but at the same time, they're also looking for new and innovative flavors and varieties that are perhaps more exotic than previous incarnations, with touches of indulgence.

The idea of "better for you" encompasses much of what consumers desire today in many of their snacks and baked goods: clean label, non-GMO, natural and—at its core—solid nutrition to make those foods a healthy part of their daily diet.

Manufacturers look to clean-label, natural sweeteners to meet consumer demands while still maintaining functionality.

NuttZo, the mom-made brand delivering the original multi-nut and seed butter, is proud to announce its newest offering, Bold BiteZ, available in two flavors, Power Fuel + Collagen and Peanut Pro + Collagen.

Munk Pack, winner of the 2017 ‘Best Health School Snacks’ contest, discusses natural, healthy, vegan snacks.

Munk Pack’s line of innovative Protein Cookies line took away top honors in this year's ‘Best Healthy School Snacks’ contest.

Plant Snacks is proud to introduce Cassava Crunch, a new innovative better-for-you plant-based snack that is one of the first chip brands on the market to use the root vegetable cassava, also known as yuca, as the main ingredient.

Puratos recently opened its newest innovation center, dedicated to bakery, pâtisserie and chocolate, in Norwood, MA, just outside of Boston.

Back in the early 1930s, when Charles Elmer Doolin started The Frito Company and Herman Lay started H.W. Lay & Company, they were establishing the groundwork for a snack empire. The two companies merged in 1961, and four years later joined forces with The Pepsi-Cola Company to create PepsiCo, which operates Frito-Lay as a subsidiary.

In private label today, as we see elsewhere across the snack and bakery industry, clean label is still the current buzz phrase, and consumers continue to seek foods that fall into the larger better-for-you category.