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top 50 SFWB

The top 50 snack and bakery companies of 2025

The highest-ranked players in the field again saw more ups than downs, good news in the face of ongoing formidable market conditions.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
Lis Parker
Liz Parker Kuhn
December 23, 2025

Between inflation, surging materials costs, tariffs, and other factors at play, U.S. are feeling the pinch of surging prices. The Bureau of Labor Statistics reports in its Consumer Price Index for September 2025 that most of the consumer-forward price categories tracked by the agency had increased over the previous 12 months, up about 3% overall.


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Late July releases LTO Brown Sugar Vanilla tortilla chips

Late July releases LTO Brown Sugar Vanilla tortilla chips

The new snack includes a blend of brown sugar, vanilla, and cinnamon flavors.
SF&WB Staff
December 22, 2025

Brown Sugar was named 2025’s "Flavor of the Year" by Food and Wine magazine and is expected to continue gaining popularity. 


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Kind launches 15 g protein granola

Kind launches 15 g protein granola

The brand is also launching new bar flavors.
SF&WB Staff
December 19, 2025

The snack delivers 15 g of protein and 9 g of fiber, leading with whole foods like nuts and oats to create flavors like Peanut Butter and Sweet & Salty Caramel Almond.



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Garden Veggie Snacks rolls out two innovations at Walmart

Garden Veggie Snacks rolls out two innovations at Walmart

The Straws and Puffs are also debuting new packaging.
SF&WB Staff
December 19, 2025

The better-for-you snacks are now made with avocado oil, include a new fourth Veggie Straw made with sweet potato.


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Flock Foods launches Benihana-inspired chicken crisps

Flock Foods launches Benihana-inspired chicken crisps

The snacks will be available at select retailers in early 2026.
SF&WB Staff
December 18, 2025

Made from 100% real chicken and crafted with a teriyaki flavor profile, the Flock Chicken Skin Crisps are reportedly crispy and crunchy.


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Khloud unveils first new flavor since launch

Khloud unveils first new flavor since launch

The brand's cinnamon roll-flavored popcorn contains 7 g of protein per serving.
Lis Parker
Liz Parker Kuhn
December 15, 2025

The bakery-inspired flavor joins as a full-time addition to the existing trio—Olive Oil & Sea Salt, Sweet & Salty Kettle, and White Cheddar.


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Pouches of Kar’s Dunkin Frosted Donut with Sprinkles trail mix, Kar’s Favorites Nix with M&Ms, Second Nature Protein Crunch Smart Mix, and Sahale Snacks Gochujang Almonds mix

Nuts and snack mixes offer appeal to health-conscious snackers

Producers in the category seek to attract buys with novel flavors and BFY benefits.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
December 15, 2025

Pistachios, cashews, macadamias, and mixes featuring nuts draw in dollars with protein content, adventurous flavors, and convenience.


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Harvest Snaps debuts Honey BBQ Crunchy Loops

Harvest Snaps debuts Honey BBQ Crunchy Loops

The new SKU will be on shelves in January 2026, with an SRP of $2.79 per bag.
SF&WB Staff
December 12, 2025

Made with real veggies (farm-picked red lentils are the first ingredient), the family-friendly loops provide 4 g of protein and 2 g of fiber per serving.


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Ritz introduces Drizzled Minis Crackers

Ritz introduces Drizzled Minis Crackers

The new product adds a sweet drizzle and a coated base for added texture and appeal.
SF&WB Staff
December 10, 2025

The snack is debuting in two flavors, Fudge-Flavored and Caramel-Flavored, aligning with consumers’ continued demand for elevated snack formats and indulgent, multi-textural experiences, the brand says.


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Krispy Kreme Peanuts collaboration

Most popular new products: November 2025

See which products received the most clicks on Snack Food & Wholesale Bakery last month.
Lis Parker
Liz Parker Kuhn
December 9, 2025

Snacks range from Dunkin’s Wicked collab to Bangers caffeinated chips, Kellanova’s holiday lineup, and more.


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August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

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Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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