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The chicharrones will begin rolling out to select retailers nationwide in early 2026.

The new flavor aims to blend the indulgent, savory depth of truffle with White Cheddar, delivering an elevated twist on everyday functional snacking, the company notes.

The snack brand is releasing two innovations this month: Club Minis Hidden Valley Ranch, a collab with Hidden Valley, as well as Club Extra Buttery.

The snacks brand will be expanding its lineup at Sam's Club, Costco, Albertsons, Amazon, Sprout, Meijer, and Buc-ee's. 

Paula George of Sapulpa, OK, was the mastermind behind the flavor, beating out over 700,000 submissions and earning her the $1 million prize.

Snacks range from Oreo’s new zero-sugar cookies to Ritz Drizzled Minis crackers, Little Debbie Banana Puddin’ Crème Pie, Nature Valley’s Stranger Things rerelease, and more.

The snack is a chewy, fruity, functional superfood snack with nine essential vitamins and minerals and zero added sugar.

The snack is seasoned with a blend of yuzu, wasabi for a touch of heat, garlic for warmth and depth, and a hint of smoky umami.

Made with chaya—a leafy green traditionally grown and eaten across the Yucatán, Mexico, and Central America, often called “tree spinach”

Mexican Street Corn will be available exclusively at Target beginning in January, and Pizza, now exclusively at Walmart, will be available nationwide in February.