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Home » Topics » Bakery Products

Bakery Products
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TRUBAR Plant-Based Protein Bar in the "Daydreaming About Donuts" flavor.

Bars category strives for innovation, wellness options

Products are now expected to do more than just curb hunger.
Lis Parker
Liz Parker Kuhn
April 21, 2026

Shoppers are taking a more deliberate approach to what satisfies them, and brands are listening and refreshing their lineups.


Read More
Several Barebells Orange Creamsicle bars on orange background

Barebells launches Orange Creamsicle Original Bar in the U.S.

The protein bar’s flavors are inspired by the popular frozen treat.
BNP Media Staff
April 17, 2026

The bar features a soft vanilla-flavored core, orange-flavored filling, white chocolate coating, and orange sprinkles.


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Three colorful packages of Chips Ahoy with soccer stars

Chips Ahoy kicks into high gear with FIFA World Cup fun

The Mondelēz International brand is combining sweet innovation with star-powered fun.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 17, 2026

Soccer stars Christian Pulisic, Alex Morgan, and Sophia Smith will be featured on packages and in interactive fan experience opportunities during the tournament.


Read More
Photos of various private-label products in a display

PLMA announces dates for 2026 Private Label Trade Show

The store-brands showcase is scheduled November 15‒17 in Chicagoland.
SF&WB Staff
April 16, 2026

With private-label baked goods, snacks, and other items continuing to draw consumer attention, the show will highlight solutions across industries.


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Selection of Cravings by Chrissy baking mixes

CEO reveals what it takes to grow a star-powered brand

The leader helping elevate Chrissy Teigen’s baking mix line shares her story.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 16, 2026

Known for her modeling work, acting career, and her marriage to a famous singer, Chrissy Teigen also is behind the Cravings by Chrissy line of baking mixes.


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Woman hiding behind giant bagel-shaped Siegel’s Bagelmania sign

Bagels and doughnuts draw visitors at growing foodservice brand

Siegel’s Bagelmania and Pinkbox Doughnuts blend nostalgia, innovation, and fun.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 16, 2026

The Las Vegas-based bakery operations are growing and gaining a loyal following.


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Red carton and single-serve pack of Little Debbie Chocolate Old Fashioned Donuts

Little Debbie introduces Chocolate Old Fashioned Donuts

The bakery treat comes after the June 2025 launch of the brand’s Old Fashioned Donuts.
SF&WB Staff
April 15, 2026

The company’s sweet baked item will be available in single-serve packaging as well as a Big Pack Carton.


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Mondelēz International brands launch soccer packaging

Ritz, Chips Ahoy, Sour Patch Kids launch soccer packaging

The Mondelēz International brands release new look, flavors for summer.
SF&WB Staff
April 15, 2026

For the first time, the cookie brand is launching three limited-edition flavors simultaneously, each researched and curated to unite longtime brand shoppers, it says.



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Rice Krispies Treats launches Confetti Cake flavor

Rice Krispies Treats launches Confetti Cake flavor

The product includes sprinkles colored from natural sources and a vanilla-flavored drizzle.
SF&WB Staff
April 15, 2026

The brand's latest innovation invites consumers to treat their inner child with a cake-inspired twist on the classic sweet snack.


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Crumbl introduces LTO Brownie Dippers

Crumbl introduces LTO Brownie Dippers

The treat is designed for sharing, and only available April 20–25.
SF&WB Staff
April 13, 2026

Each order features a cup of bite-sized, dippable brownie pieces served with a side of smooth fudge frosting and chocolate sprinkles.


Read More
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