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Home » Topics » Bakery Products

Bakery Products
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A-Sha Hello Kitty Mochi Pancakes debut new flavor

A-Sha Hello Kitty Mochi Pancakes debut new flavor

Consumers can add eggs, milk, and oil to the mix for a quick breakfast.
SF&WB Staff
March 20, 2026

Joining the Original and Ube flavors, the new breakfast item is made with a gluten-free rice flour base and adds a nutty twist to the collection.


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General Mills releases seasonal snacks, bakery lineup

General Mills releases seasonal snack, bakery lineup

The treats include brownies, cookies, fruit snacks, and more.
SF&WB Staff
March 20, 2026

The company's Better Crocker, Pillsbury, Annie's, Nature Valley, and Wild Terra Granola have announced new and returning products.


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Beard Papa's to open Japanese bakery in Philadelphia

Beard Papa's to open Japanese bakery in Philadelphia

The bakery chain will bring fresh cream puffs to the city's Chinatown.
SF&WB Staff
March 19, 2026

The restaurant specializes in handcrafted choux pastry shells baked fresh throughout the day and filled to order with premium custard creams.



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White woman with short blonde hair in blouse and apron holding steaming red bowl in arm, stirring a spoon with the other, and laughing over her shoulder.

One More Bite: Molly Blakely of Molly Bz

The Alaska native cookie-slinger shares her story, from a struggling single mom to a food boss with products starring on shelves nationwide.
March 19, 2026

The scrappy baked good entrepreneur talks about taking her company from a literal kitchen-counter operation to a brand with a national presence.


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Nothing Bundt Cakes rereleases Banana Pudding dessert

Nothing Bundt Cakes rereleases Banana Pudding dessert

The brand is also spotlighting its signature Carrot Cake, available year-round.
SF&WB Staff
March 18, 2026

The baked good is available through April 12 in all cake sizes—8”, 10”, Bundtlets, and Bundtinis—and is baked with real banana purée, made with Mini Nilla Wafers, and drizzled with vanilla pudding.


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Strictly From Scratch debuts lineup of pastries for foodservice

Strictly From Scratch debuts lineup of pastries

The Phoenix-based wholesale bakery is building upon its 30-plus-year legacy.
SF&WB Staff
March 18, 2026

With a multitude of flavors and varieties, the new products are suitable for breakfast, dessert, and an array of special occasions, the brand says.


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Giordano's Italian Beef Pizza

Giordano's reintroduces Italian Beef Pizza

The brand is bringing the LTO back through April 6.
SF&WB Staff
March 18, 2026

The company has expanded availability of the bakery item, originally introduced in May 2025 as a nationwide shipping exclusive.


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General Mills celebrates The Super Mario Galaxy movie with new lineup

General Mills celebrates The Super Mario Galaxy movie

The lineup includes Lucky Charms, Pillsbury, Trix, and Fruit Rollups snacks.
SF&WB Staff
March 17, 2026

The products inspired by the film include cookie dough, cereal, a Mystery Box, fruit snacks, and more.


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Walker's Shortbread launches LTO Mini Shortbread Eggs

Walker's Shortbread launches LTO Mini Shortbread Eggs

The bakery treat retails for $5.29 per bag on the company's website.
SF&WB Staff
March 17, 2026

The bite-sized cookies are suitable for Easter baskets, seasonal gifting, and springtime celebrations, the brand says.


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Pouch of Bunnie Cakes cupcake batter with pink background

Bunnie Cakes keeps it cool with ready-to-bake treats

The better-for-you brand offers refrigerated cake batter and icing with minimal ingredients.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 17, 2026

The company enables BFY-minded, sweet-toothed consumers to whip up clean-label treats with minimal effort.


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