Bakery Products

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While sales have slowed in most subcategories, producers continue to innovate to keep the party going.

Flowers Foods, Inc. has announced its innovation lineup for 2025, which includes multiple new products as well as flavor expansions on existing lines.

The brand is offering two sweet treats for the weekend of April 20, to curb any "chaotic" cravings, it says.

The gluten-free snack includes 5 g of protein, 4 g of fiber, and just 170 calories per serving. 

Starting April 17, guests can indulge in a brand-new Pizookie where cheddar and broccoli are blended into the cookie base and then piled with two scoops of mashed potatoes.

The mixes can be purchase in-store at dispensaries in Oklahoma, Missouri, Arkansas, Montana, and New York or via the brand's e-commerce store.

Jovial Foods’ latest launch—Organic Einkorn Pancake & Waffle Mix—will roll out at Whole Foods Market and online May 5.

Cinnaholic is debuting LTO treats for Mother's Day and graduation season, such as sprinkle-dusted baby buns and graduation-themed cinnamon roll cakes.

Available in two sizes—a 12.6-oz regular box and a 22.1-oz family-size box—Orange Creampop Crunch is rolling out across grocery retailers now.

Fully baked with colorful candy bits and birthday cake flavor, the versatile cake layer is designed to help bakeries deliver custom creations for any occasion.