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Muddy Bites introduces Girl Scout Coconut Caramel Flavor

Muddy Bites introduces Girl Scout Coconut Caramel Flavor

The new snack is launching nationwide at Whole Foods locations.
SF&WB Staff
May 14, 2025

Muddy Bites is introducing a Girl Scout Coconut Caramel flavor available only at Whole Foods Market along with top flavor sellers, Milk and Dark.


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Incredifulls introduces Egg & Cheese Breakfast Cups

Incredifulls introduces Egg & Cheese Breakfast Cups

The Pizza Cupcake is rebranding with a new name and product.
SF&WB Staff
May 12, 2025

The NYC-born brand The Pizza Cupcake has officially rebranded as Incredifulls—debuting a new identity and breakfast product, now available in Target stores nationwide.  


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3pm Afternoon Bites cookies

3pm Afternoon Bites launches postbiotics snack

The plant-based cookies have 5 g of protein each.
SF&WB Staff
May 12, 2025

San Antonio-based 3pm, LLC has announced the launch of 3pm Afternoon Bites, which contains postbiotics and their health benefits.


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Ferrero debuts cookies at Sweets & Snacks Expo

Ferrero debuts cookies at Sweets & Snacks Expo

The company will introduce new products from Keebler, Royal Dansk, and more.
SF&WB Staff
May 12, 2025

Ferrero will be showcasing multiple new cookie products at the Sweets and Snacks Expo specifically developed for North American consumers as part of the company's growth strategy.


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Krispy Kreme celebrates Pac-Man's anniversary with new doughnuts

Krispy Kreme releases Pac-Man doughnuts

The brand is celebrating the video game's anniversary with new treats.
SF&WB Staff
May 12, 2025

Krispy Kreme has announced a collaboration with Bandai Namco Entertainment America Inc. for Pac-Man's 45th Anniversary, celebrating with all-new doughnuts inspired by the game.


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Most popular new products: April 2025

Our monthly roundup of the products that received the most clicks on Snack Food & Wholesale Bakery during the month of April 2025.
May 12, 2025

Products range from Chips Ahoy’s ice cream sandwich-inspired cookie to Kindling protein pretzels, Pure Protein’s new bars, and more.


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Pillsbury introduces Big Cookies cookie dough

Pillsbury introduces Big Cookies dough

The finished product is more than three times the size of the brand's classic cookie.
SF&WB Staff
May 9, 2025

The ready-to-bake dough is available in S’mores, Chocolate Chunk Salted Caramel, and Double Chocolate Cherry flavors.


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Eli's Cheesecake launches bite-sized desserts

Eli's Cheesecake launches bite-sized desserts

Flavors range from Caramel Swirl Brownie, to Carrot Cake, and more.
SF&WB Staff
May 8, 2025

Chicago-based Eli’s Cheesecake Bakery is introducing four varieties of its Cuties 1-inch square dessert bites. 


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Veggies Made Great launches new Brownie Bite flavors

Veggies Made Great launches new Brownie Bite flavors

The baked treat is frozen and can be ready to eat in under 30 seconds via microwave.
SF&WB Staff
May 7, 2025

Veggies Made Great is expanding its Brownie Bites line with three new flavors: Birthday Cake, Fudge Brownie, and Cookie Butter.


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Palermo Villa, Kellanova release Cheez-It frozen pizzas

Palermo Villa, Kellanova release Cheez-It frozen pizzas

The new pizza will retail for $6.99-$9.99 at select retailers nationwide.
SF&WB Staff
May 6, 2025

Palermo Villa, Inc. and Cheez-It are partnering to bring Cheez-It Frozen Pizza to life: a 12-inch, ultra-thin, and crispy Original Cheez-It flavored crust made with 100% real cheese.


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