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Pepperidge Farm introduces Caramel Brioche Swirl

Pepperidge Farm introduces Caramel Brioche Swirl

The brand is also debuting Thin-Sliced Sandwich Breads and brioche hot dog buns.
SF&WB Staff
April 11, 2025

Pepperidge Farm, known for its baked goods, is adding a new innovation to the breakfast bread aisle: Caramel Brioche Swirl.


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Pizza Caviar

Pizza Hut debuts pepperoni-flavored ‘caviar’

Pizza Caviar features pepperoni-flavored water- and agar-based caviar-style pearls.
SF&WB Staff
April 10, 2025

Pizza Hut joins in on the caviar food trend with its own Pizza Caviar.


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General Mills debuts spring, Easter treats

General Mills debuts spring, Easter treats

The company is also bringing back a slew of seasonal cookie doughs and more.
SF&WB Staff
April 9, 2025

The brand is showcasing new items from Pillsbury and Annie's, plus returning items from Reese's Puffs, Pillsbury, Chex Mix, and more.


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Edible, Tajín team up for ‘swicy’ collaboration

Edible, Tajín team up for ‘swicy’ collaboration

The collection takes Edible's signature creations and adds Tajín's zest.
SF&WB Staff
April 8, 2025

The products include chocolate-dipped strawberries and pineapples with a chili-lime twist, plus "swicy"-inspired dessert bites.


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Voodoo Doughnut debuts Cherry Cola Doughnut

Voodoo Doughnut debuts Cherry Cola Doughnut

A portion of proceeds from the treat will benefit the Alzheimer's Foundation.
SF&WB Staff
April 8, 2025

The Cherry Cola Doughnut is covered in cola frosting, bursting with bright cherry filling, and topped with sweet fluff and a cola candy.


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Tate's Bake Shop breaks into soft-baked cookies

Tate's Bake Shop breaks into soft-baked cookies

The new treats took three years to develop.
SF&WB Staff
April 7, 2025

After 45 years of thin-and-crispy treats, Tate's is expanding its product line with Soft Baked Cookies.


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Paris Baguette unveils Easter collection

Paris Baguette unveils Easter collection

The bakery treats range from cakes to doughnuts.
SF&WB Staff
April 7, 2025

Paris Baguette is debuting its handcrafted collection of Easter-themed cakes and pastries, available through Easter (April 20).


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Insomnia Cookies launches LTO spring collection

Insomnia Cookies launches LTO spring collection

The bakery treats range from lemon flavors to carrot cake.
SF&WB Staff
April 7, 2025

The limited-time lineup features fresh flavors that capture the essence of spring, the brand says.


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Junkless introduces drizzled chewy granola bars

Junkless introduces drizzled chewy granola bars

The new snack is available in Birthday Cake and Berries and Cream flavors.
SF&WB Staff
April 7, 2025

The new bars combine whole grain oats with a rich, creamy drizzle.


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Life Cereal debuts Mighty Life varieties

Life Cereal debuts Mighty Life varieties

The new breakfast flavors include functional benefits.
SF&WB Staff
April 7, 2025

 The new multigrain cereal is teaming up with first-aid brand Welly to help families live a "Mighty Life."


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