Flowers Foods debuts bakery products, line expansions
The new items include BFY options from Nature's Own, Dave's Killer Bread, and more.
Nature's Own Hawaiian small loaf. Courtesy of Flowers Foods
Flowers Foods, Inc. has announced its innovation lineup for 2025, which includes multiple new products as well as flavor expansions on existing lines. Designed to meet the varying wants and needs of today’s consumers, the company’s newest products strengthen its better-for-you bread, buns, rolls, and snacking portfolio from Nature’s Own, Dave’s Killer Bread, and Canyon Bakehouse; add additional small loaf options for smaller families seeking a lower price point and less waste; and extend the storied Wonder brand into the sweet baked goods category.
“The world of food is constantly evolving, and we are focused on keeping the consumer at the heart of everything we do,” says Mark Courtney, chief brand officer, Flowers Foods. “Our latest innovation further expands our branded portfolio to meet the needs of consumers seeking differentiated, better-for-you products, as well as those shopping with value in mind.”
Products recently added to the Flowers portfolio include:
- Keto Hot Dog Buns and Multi-Grain Loaf – Building on the continued success of the Nature’s Own Life Keto Loaf and Soft White Buns, the brand continues to expand its Keto lineup, with the nationwide introduction of Keto Hot Dog Buns and a new Multi-Grain Loaf. Both products contain one net carb per serving.
- Expanded Selection of Small Loaves – Perfect for smaller households and those looking for variety, Nature’s Own Small Loaves offer the same taste and texture and a full-size slice, but with fewer slices for less waste. Three new varieties—Hawaiian, Sourdough, and 100% Whole Wheat—are now available, in addition to Ancient Grain and Homestyle White, which were introduced last year.
All new products from Nature’s Own maintain the brand's promise of no artificial flavors, colors, or preservatives, and no high fructose corn syrup.
- Sandwich Rolls – The organic bread brand is expanding its product lineup with the national launch of organic Sandwich Rolls in two fan-favorite varieties: 21 Whole Grains and Seeds and Sandwich Rolls Done Right. Dave’s Killer Bread Sandwich Rolls are certified USDA organic, Non-GMO Project Verified, and contain no high fructose corn syrup, no artificial additives, or preservatives.
- Snack Bites – Earlier this year, DKB added to its on-the-go snack product line with the national launch of Organic Snack Bites. Crafted with organic nuts, seeds, and grains, DKB Snack Bites are available in six varieties, offering both savory and sweet taste profiles.
- Mini Loaf – Wonder’s new 12-oz Classic White Mini loaf is perfect for smaller households, or those that want multiple bread flavors without worrying about waste, the brand says.
- Cake – Wonder made a sweet splash in the snack world with the launch of its first line of snack cakes in March. This exciting expansion marks a new chapter for the brand, offering consumers a fresh take on classic indulgences.
- Sourdough-Style Bread – Canyon Bakehouse has introduced Sourdough-Style Bread, the first nationally available option for gluten-free consumers. This new loaf delivers the chewy, tangy flavor of sourdough in a whole grain gluten-free product, which is also free of dairy, soy, sesame, and nuts.
Flowers Foods is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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