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Home » Topics » Bakery Products

Bakery Products
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Range of assorted desserts from Golden Cannoli

State of the Industry 2026: Dessert producers respond to customers

Shoppers are looking for products that offer portion control, creativity, and value.
Chris Lewis
June 24, 2026

Even in rough economic conditions, people still turn to the category for sweet indulgence.


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Hardee's hot honey platform

Hardee's debuts hot honey platform with chicken offerings

The menu features tenders, a chicken sandwich, and chicken biscuit.
SF&WB Staff
June 24, 2026

The chain is responding to the popularity of sweet and spicy flavors with a limited-time lineup.


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White and blue box of Krusteaz gluten-free buttermilk pancake mix

State of the Industry 2026: Breakfast’s big moment

Producers are finding success by delivering simple, delicious value in the category.
Alex Zavistovich
June 23, 2026

Consumers are looking to start their day with products that offer protein, fiber, and good taste.


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Eggo unveils zero-sugar waffles

Eggo unveils zero-added sugar waffles

The breakfast item will roll out this July with an SRP of $5.99 per 8-ct box.
SF&WB Staff
June 22, 2026

Launching in Buttermilk and Blueberry flavors, the breakfast product delivers 11–12 g of protein per serving.


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Woman holding cookie by Potbelly sandwich and Zapp's chips

Potbelly serves up sandwiches, bakery LTOs, and vibes

The growing restaurant chain kicked off in Chicago nearly 50 years ago.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 22, 2026

Known for oven-toasted subs, the company also serves sweet treats, like the recent Lemon Cheesecake Cookie.


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Amoroso's Baking Co. debuts refreshed brand identity

Amoroso's Baking Co. debuts refreshed brand identity

The family-owned-and-operated bakery originally opened in 1904.
SF&WB Staff
June 19, 2026

The fifth-generation family-owned bakery is honoring 120+ years with retro branding and packaging, inspired by its 1970s look.


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Levain Bakery debuts Raspberry Pistachio Cookie

Levain Bakery debuts Raspberry Pistachio Cookie

The brand is also launching an LTO Summer Assortment.
SF&WB Staff
June 19, 2026

The treat brings together Valrhona raspberry chips, crunchy pistachios, and creamy white chocolate chips in the brand's signature 6-oz cookie.


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Pink and white packaging with a picture of Wonder crème filled chocolate cupcakes on it.

State of the Industry 2026: Bakery snacks satisfy sweet cravings

Consumers are still turning to the category for everyday treats.
Lis Parker
Liz Parker Kuhn
June 19, 2026

Indulgent options are continuing to evolve, with plenty of varieties available.


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A buffet counter with two open tortillas loaded with Greek chicken toppings

Bakery’s versatility keeps consumers hungry for more

Bread and products in the category can do most anything shoppers can dream of.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 19, 2026

Baking is a tough business, but the bakers that make bread, buns, rolls, desserts, and other items are even tougher.


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Marinela, Bimbo team up with Hershey's for U.S. debut

Marinela, Bimbo team up with Hershey's for U.S. debut

The lineup includes snack cakes, muffins, and chocolate-filled croissants.
SF&WB Staff
June 18, 2026

Following their successful debut in Mexico, American consumers will soon be able to enjoy these chocolate creations.


Read More
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