Bakery Products

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The lineup debuted with a 15 g protein breakfast bar available in two flavors: Cinnamon Bun Swirl and Lemon Blueberry Muffin.

Companies are responding to consumer demand for protein, fiber, natural ingredients, whole grains, and more.

Designed to bring the authentic Italian Aperitivo experience directly to American tables, the new product represents a contemporary evolution of the traditional charcuterie board, the brand says. 

The baked good strives to offer a balanced option with peanut butter flavor to support everyday routines, the brand says.

As one of the brand's top ten most highly requested flavors, the treat is making its comeback for the first time in a decade.

While growth in the category has been somewhat stagnant, producers keep innovating, especially with BFY options.

Companies are responding to consumer demand for protein, fiber, natural ingredients, whole grains, and more.

The product includes allergen-friendly baking ingredients, frosting mix, the brand's Organic Giggles, and sprinkles.

Brands are doubling down on “newstalgia," bringing together new formats of nostalgic flavors like cookie dough, the company says.

Tariffs, labor shortages, regulatory issues, and other issues continue to frustrate industry professionals, but bakers keep showing resilience.