Bakery Products

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The brioche brand is bringing culinary innovation to the U.S. market, aiming to elevate the "swicy" trend with authentic French flair.

The meal features slow-roasted Cantina Chicken, black beans, green chile sauce, and a three-cheese blend between a crispy tortilla shell, finished with shredded purple cabbage and pico de gallo.

Snacks range from Khloud Protein Chips, to Lance Spicy Pimento Cheese crackers, to Auntie Anne’s Crispy Cheesy Mini Dogs.

The stuffed baked good features romaine, house-made croutons, chicken, shaved parmesan and original Caesar dressing inside a butter croissant.

The new product launches that got the most attention from SF&WB readers in 2025 include a pair of bakery snacks, and cryptid-inspired chips.

After the baked treats returned from a hiatus, the company collected feedback from people and tweaked to reflect their input.

Available exclusively at Walmart this June, this collaboration unites the bakery brand's signature frosted shortbread with the crunch of candy.

True to the bakery brand's standards, the treat is grain-free, gluten-free, dairy-free, refined sugar-free, soy-free, seed oil-free, and preservative-free.  

The bakery brand is aiming to combine product innovation with a strategic packaging update to drive velocity and shelf impact in frozen.

The breakfast and snack brand is adding new flavors of granola bars, rice crisps, and instant oatmeal to its lineup.