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Home » Topics » Bakery Products

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cheese quesadilla

State of the Industry 2025: Tortilla sales are on the rise

Refrigerated brands generally have been climbing faster than their shelf-stable counterparts.
Ed Finkel
June 26, 2025

Whether traditional, better-for-you, flavored, or other, tortillas and other wraps continue to interest hungry consumers.


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junkless chewy granola bars

State of the Industry 2025: Snack bars offer nutritious ingredients

Consumer preferences are skewing towards convenient bars offering improved nutritional profiles.
Lis Parker
Liz Parker Kuhn
June 25, 2025

Consumers are searching for protein-packed, better-for-you snack bar options.


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Madeleines, palmiers, and other baked goods on a table

State of the Industry 2025: Sweet goods producers remain optimistic

In the face of ups and downs, players in the category have reasons to look on the bright side.
Alex Zavistovich
June 25, 2025

Consumers are searching for better-for-you, healthy breakfast ideas.


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iced lemon loaf cake

State of the Industry 2025: Bakery snacks continue innovating

Challenges persist, but producers in the snack cakes arena continue to show resilience and creativity
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 24, 2025

When searching for snack cakes, consumers look for indulgence, affordability, and convenience.


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caulipower dill pizza

State of the Industry 2025: Pizza gets a flavorful upgrade

The category continues to deliver plenty of healthy options for consumers.
Lis Parker
Liz Parker Kuhn
June 24, 2025

The frozen pizza category continues to cater to consumers’ dietary needs and preferences.


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Sweet Loren's debuts Hello Kitty Birthday Cake Cookie Dough

Sweet Loren's debuts Hello Kitty-themed cookie dough

Each Birthday Cake-flavored pack contains 12 pre-cut cookies.
SF&WB Staff
June 24, 2025

The cookie dough is made with wholesome ingredients and free of the top 14 allergens (including gluten, dairy, eggs, peanuts, and tree nuts).


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Fave'Wich debuts freezer-free crustless sandwich

Fave'Wich debuts freezer-free crustless sandwich

The sandwich is dairy-free, nut-free, and plant-based.
SF&WB Staff
June 24, 2025

The snack features smooth, nut-free butter and a sweet, all-natural grape jelly between soft, crust–free, fresh–baked bread. 


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Krispy Kreme introduces all-new Fourth of July doughnuts

Krispy Kreme introduces all-new Fourth of July doughnuts

The holiday snack lineup will be available for a limited time.
SF&WB Staff
June 23, 2025

The lineup includes a Freedom Ring Doughnut, USA Party Doughnut, and Vanilla Cookies & Kreme Liberty Crunch Doughnut.


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ABA panel

State of the Industry 2025: Bakery pros are up to the challenges ahead

Leaders from the American Bakery Association share perspective on current and emerging industry issues.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 23, 2025

In an environment rife with uncertainty, industry professionals are readying themselves for what the future holds.


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Insomnia Cookies debuts ’M3GAN 2.0’ inspired lineup

Insomnia Cookies debuts ’M3GAN 2.0’-inspired lineup

The late-night bakery will be offering limited-time movie-themed treats.
SF&WB Staff
June 20, 2025

The partnership celebrates the sequel to the 2023 horror movie and marks Insomnia Cookies' fourth big-screen partnership.


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Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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