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A-Sha introduces Hello Kitty Mochi Pancake Mix

A-Sha introduces Hello Kitty Mochi Pancake Mix

The breakfast item is made with a gluten-free rice flour base.
SF&WB Staff
June 3, 2025

By adding eggs, milk, and oil to the pancake mix, consumers can create pancakes for a breakfast experience at home. 


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Kodiak launches trail bars, frozen breakfast sandwiches

Kodiak launches trail bars, frozen breakfast sandwiches

Both products include at least 7 g of protein and are 100% whole grain.
SF&WB Staff
June 3, 2025

The breakfast brand's latest innovations bring all-new protein snack and breakfast options to consumers nationwide.


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Purely Elizabeth debuts protein oatmeal line

Purely Elizabeth debuts protein oatmeal line

The breakfast features 10 g of plant-based protein per serving.
SF&WB Staff
June 3, 2025

The company is continuing to release innovation that meets rising consumer demand for protein-rich, better-for-you breakfast options.


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Kind debuts Healthy Grains Energy Bars

Kind debuts Healthy Grains Energy Bars

The snack includes whole grains and no artificial ingredients.
SF&WB Staff
June 2, 2025

The bars are made with five supergrains (oats, millet, buckwheat, amaranth, and quinoa).


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General Mills teams up with ‘Fantastic Four‘ on LTO boxes

General Mills teams up with Fantastic Four on LTO boxes

The lineup includes Cinnamon Toast Crunch, Lucky Charms, and more.
SF&WB Staff
June 2, 2025

The lineup of limited-edition cereal boxes brings classic icons and superheroes together with seven collectible, retro-futuristic designs.


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Pop-Tarts brings back Frosted Blue Raspberry flavor

Pop-Tarts brings back Frosted Blue Raspberry flavor

The brand is teaming up with the new "Fantastic Four" movie for the re-release.
SF&WB Staff
June 2, 2025

The snack company is bringing back the consumer-favorite flavor after a six-year hiatus.


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Great American Cookies introduces summer lineup

Great American Cookies introduces summer lineup

The two creations are available through July 31.
SF&WB Staff
May 30, 2025

FAT Brands' Great American Cookies is rereleasing two treats this summer: the Reese's Peanut Butter Cup Double Stuffed Cookie, and the Cookies & Cream Stuffed Cookie.


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June Finds at Aldi include bakery and snack LTO items

June Finds at Aldi include bakery and snack LTO items

The retailer’s roster of products for the month includes rolls, pastries, and a pizza cookie.
SF&WB Staff
May 29, 2025

Shoppers can expect to find a number of limited-time items at the retail chain, including frozen items, potato chips, and other selections.


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Rich Products announces Bailey's partnership

Rich Products announces Bailey's partnership

The bakery items with Bailey's include cheesecake, cookies, and more.
SF&WB Staff
May 29, 2025

Featuring a line-up of dessert solutions made with the flavor of Baileys Irish Cream, Rich’s will give IDDBA attendees a first look at the new portfolio.



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IHOP debuts Cookie Butter pancake

IHOP debuts Cookie Butter pancake

The chain's Pancake of the Month flavor is covered with Biscoff plus cookie crumbles.
SF&WB Staff
May 29, 2025

The pancakes are filled with cookie pieces and covered with Biscoff Cookie Butter, whipped topping, and more cookie crumbles.


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