Flavor Trends

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Crackers grow more sophisticated as shoppers seek nutrition and flavor in their snacks.

Lay’s has named Crispy Taco this year’s “Do Us a Flavor” $1 million winner.

Puratos recently opened its newest innovation center, dedicated to bakery, pâtisserie and chocolate, in Norwood, MA, just outside of Boston.

Back in the early 1930s, when Charles Elmer Doolin started The Frito Company and Herman Lay started H.W. Lay & Company, they were establishing the groundwork for a snack empire. The two companies merged in 1961, and four years later joined forces with The Pepsi-Cola Company to create PepsiCo, which operates Frito-Lay as a subsidiary.

Product innovation, including strong use of grain ingredients, will help drive sales of frozen snacks and appetizers forward.

Per IRI, Chicago, the salty snacks category was valued at $22.6 billion for the 52 weeks ending April 16, 2017—a number that encompasses potato chips, tortilla chips, extruded/puffed snacks including cheese puffs, ready-to-eat (RTE) popcorn, corn chips, pretzels and pork rinds—and sales were up 3.60 percent for the year (see the July “State of the Industry—Snacks” issue for detailed category data).

According to FDA, more than 160 foods can cause allergic reactions in people with food allergies. In the U.S., federal regulatory bodies identify eight most-common allergenic foods, which FDA says account for 90 percent of allergic reactions related to food.

At its core, eating quality seals the deal on the repeat purchase of a snack. Those of us in the industry might rank a snack’s hedonistic level—the level of pleasure consumption delivers. Snacks can also face organoleptic scrutiny, determining its positive (or negative) interactions with our senses.