Snack Food & Wholesale Bakery was recently able to speak with Michelle Farabaugh, chief marketing officer, Harry & David, about Wolferman's new brand positioning.
Satisfying that summer sweet tooth, Tastykake is making happy happen with an array of summer seasonal products, several of which hitting shelves for the first time.
Despite better-for-you and health trends transforming essentially every food and beverage category, the indulgent bakery snack market, including snack cakes, pastries, doughnuts, and muffins, is generally faring well.
Bakery snacks saw a relatively flat year per IRI, Chicago, with 0.16 percent growth to $3.4 billion. Grupo Bimbo far outperformed the category average, though, with growth of 14.48 percent to $249.4 million.
Students across the country have a new sweet treat to look forward to in the cafeteria and a la cart program. Otis Spunkmeyer announced the addition of a new Chocolate Chip Muffin to its Delicious Essentials foods.