Bill Toler, who recently rang the opening bell on The Nasdaq to celebrate its listing on the market, discusses the enduring legacy of Hostess products.
When asked to name a favorite childhood snack, most people would like probably name a favorite snack cake—Twinkies, Swiss Rolls, Devil Dogs, Snowballs or another, depending on where they lived. The taste of spongy cake and sweet, creamy filling in the middle still lingers on for some consumers. Nostalgia is a strong force.