A strong brand, diverse product lines, new equipment and a president and CEO who’s enthusiastic about his company and the tortilla industry have enabled family-owned, Utah-based Don Julio Foods to thrive during the present economic downturn.
Fore! Tortilla manufacturers are driving down the fairway with their unique varieties of wraps in hopes that the next time you’re craving a sandwich, you’ll toss aside the bread and use a tortilla instead
Like most products within the bakery segment, tortillas are evolving to appeal to consumers’ demand for a healthier product that provides new and unique ingredient combinations.
After 13 years of medical practice, research and patient feedback, cardiologist Kota J. Reddy created Reddy Bread, a line of pita bread, flatbread and tortillas that are formulated to help adults struggling with weight loss and blood sugar issues.
Don Pancho Authentic Mexican Foods’ state-of-the-art tortilla production facility in Halifax, N.C., is now fully onstream, paving the way for tortillas to become a weekly staple in the non-Hispanic market. Adding three more production lines at the Halifax location, the company is offering an array of new, better-for-you tortillas, wraps and chips that are helping make the most of its dynamic tortilla business.
The Tortilla Industry Association presents the most
important tortilla industry event of the year-the 22nd Annual
Convention and Trade Exposition, which is scheduled for Sept. 12-13 at
Caesar’s Palace in Las Vegas.
New packaging, product positioning, brand promotions and a team of leaders help drive Ruiz Foods’ growth, success and sales, making it one of the Top 500 Hispanic-owned companies in the United States.