Tortillas

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Available at Target and select retailers nationwide, the product combines the flavor of Cheez-It crackers with the texture of Ortega’s hard taco shell.

The tortillas are free from artificial colors, certified gluten-free, vegan, and include fiber.

Whether traditional, better-for-you, flavored, or other, tortillas and other wraps continue to interest hungry consumers.

Trending flavors, bold innovations, and macro-friendly options give fans new ways to enjoy tacos morning, noon, and night.  

Following the success of the brand’s first-ever Dessert Taco Shells made with Cinnamon Toast Crunch last year, Old El Paso is back with new, caramel-flavored shells.

The tortillas are available in Albertsons Eastern region, including Acme and Safeway.

As is the case with many bakery products, better-for-you is a leading subcategory.

The tortillas can be found at most major Northern California grocery chains, plus some in Southern California and Texas. 

Oladito Organic Tortillas are available in three varieties: Organic Traditional Flour, Organic Whole Wheat, and Organic Jalapeño.

Old El Paso and Cinnamon Toast Crunch are bringing fans together with the first-of-its-kind Dessert Taco Shell.