Crackers

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The brand refresh highlights its 100% real cheese crisps, aiming to bring greater visibility to its naturally high protein with clear, benefit-driven packaging.

The refresh marks a major milestone, the first update in over 20 years for the brand, it says.

The company has launched white cheddar plus a hot and spicy cheesy flavor at Whole Foods and Sprouts stores nationwide, plus online via Amazon.

The brand is embarking on its first cross-category expansion after launching chicken-based chips.

The company is launching new flavors, formats, and textures that aim to meet consumer demand, while showcasing data-backed insights shaping the future of candy.

The launch aligns with broader cultural trends around shared snacking occasions, particularly among Gen Z consumers who increasingly view snacking as a social activity

The product is made with clean, simple ingredients, and all natural fruits, veggies, and spices blended right in the arepa corn dough.

The new whole seed cracker expands the brand's growing portfolio as Go Raw builds on momentum from its early-year innovations and first national campaign.

The collab brings two nostalgic favorites together, blending a love of fish-shaped crackers with collectible characters, the brand says.

Artisan baked in small batches, the snack is made with all organic ingredients.