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Home » Topics » Snack Products » Crackers

Crackers
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State of the Industry: Innovating to drive cracker category growth

State of the Industry 2019: Innovating to drive cracker category growth

Cracker formulators have several avenues to diversify cracker brands beyond the standards
Joyce Friedberg
July 17, 2019
Crackers maintain far-reaching appeal. But while the category benefits from increased consumer interest in snacking, crackers have experienced intensified competition from other foods within salty snacks and beyond.
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LAIKI rice crackers

LAIKI specialty rice crackers

July 9, 2019

LAIKI Inc., the company known for their specialty black and red rice crackers, is proud to announce the launch of two new flavors: Black Rice Crackers with Vegan Cheddar and Red Rice Crackers with Black Pepper.


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Spider-Man Far From Home Kelloggs products

Kellogg's Spider-Man: Far From Home themed snacks

July 2, 2019

Kellogg's has teamed up with Sony Pictures Entertainment to help fans get excited about the much-anticipated summer blockbuster, Spider-Man: Far From Home.


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Deweys Bakery cookie thins

Dewey's Bakery Soft Baked Cookies, Premium Snack Crackers, and Moravian Style Cookie Thins

July 1, 2019

Since 1930, in the foothills of North Carolina, Dewey’s Bakery has been baking the tastes synonymous with celebration.


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Sabines Collections Baguette bites

Sabine's Collections Baguette bites

June 19, 2019

A new snack alternative has hit the market: Sabine’s Collections Baguette bites.


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Crunchmaster grain-free crackers

Crunchmaster grain-free crackers

June 13, 2019

Crunchmaster is announcing a new line of grain-free crackers.


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ParmCrisps sour cream and onion

ParmCrisps Sour Cream & Onion, and Cheddar

May 20, 2019
ParmCrisps, the nutritionally on-trend snack brand, has launched two new flavors and formats.
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Creative crackers stand out in a stable snack market

Creative crackers stand out in a stable snack market

For cracker brands, elevating the snacking mainstay with unique attributes can be a differentiator
Melissa Kvidahl Reilly
May 17, 2019
While the crackers market remains relatively flat, up a mere 0.29 percent for the year, it's a strong area of baked snacks, accounting for $7.4 billion in sales, per IRI, Chicago for the 52 weeks ending March 24, 2019.
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Lance Mini sandwich crackers

Lance mini sandwich crackers

April 29, 2019

Lance will now be offering its classic sandwich crackers in a bite-sized version: Lance Minis.


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Town House Garlic Herb Flipsides

Town House Garlic Herb Flipsides crackers

April 2, 2019

Town House is known for having the perfect range of crackers for all snacking needs, including their line of Flipsides—one part flavorful pretzel, another part crispy cracker.


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