With the rise of GLP-1–influenced diets and a growing shift away from traditional protein bars, the brand is aiming to meet evolving consumer needs with a more thoughtful approach to on-the-go protein.
Previously, the almost-retiree held several key leadership roles at PepsiCo, where he last served as SVP of supply chain for the company's North American beverages and nutrition divisions.
Dr. Gokila Thangavel, senior scientist, will give a presentation entitled “Preserving the quality and shelf life of tortillas while meeting consumer demand.”
The brand announced Andrew Walker as customer care manager, Marcus Hoffman as sales manager, and David Welch's promotion to director, biscuit, cookie, and cracker product line.
The company says private-label innovation remains a critical growth engine, with retailers focusing on sustainable sourcing, wellness-oriented products, and premium offerings.