New Snack and Bakery Products

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For the first time, the snack has been reimagined in the shape of the real fruit that powers it, offering a visual nod to the simple, organic ingredients inside, the brand says.

The launch is beginning with a regional rollout in the brand's East Coast backyard, specifically at ShopRite and The Giant Company, plus across NY, NJ, PA, and select stores in CT and MD.

The product has 7 g of protein per serving, is made with whole grains, and is Non-GMO, gluten-free, and Kosher, with no seed oils.

Each bar layers crunchy nuts, creamy nut butters, and pumpkin seeds, is dipped diagonally in either chocolate or caramel, and then sprinkled with flaky sea salt.

Snacks range from a Mother's Cookies x Nerds collab, to Betty Crocker Bisquick Cinnamon Toast Crunch baking mix, to Flowers Foods brekafast offerings.

The company has launched white cheddar plus a hot and spicy cheesy flavor at Whole Foods and Sprouts stores nationwide, plus online via Amazon.

The new varieties, inspired by sweet-heat and fruit-filled favorites, aim to bring more flavorful moments to the table, the brand says.

The brand is responding to growing demand for high-protein snacking options made with recognizable ingredients, particularly among younger consumers.

The dessert chain is serving up a roster of desserts that spans continents—from a Canadian classic to a Mexican-inspired flavor first to an internet-viral treat.