Goldfish, Pokémon team up on LTO collectible packs Each cracker is shaped and colored to mirror each video game character. SF&WB Staff May 5, 2026 The collab brings two nostalgic favorites together, blending a love of fish-shaped crackers with collectible characters, the brand says.Read More
Artesano introduces buns, bakery bread products The trio includes potato hot dog and hamburger buns, and sourdough bread. SF&WB Staff May 5, 2026 Baked with no artificial flavors or preservatives or high-fructose corn syrup, the baked goods come in convenient packs of eight and 16 for a shareable option.Read More
General Mills rolls out summer snacks portfolio The lineup includes items from several brands, including Annie’s and Nature Valley. SF&WB Staff May 4, 2026 The new products include fruit tape, cheddar bunny shapes, and protein bars, from various brands.Read More
Siete introduces Maiz, Sourdough Style tortillas The items are intended to give consumers authentic, healthful options. SF&WB Staff May 4, 2026 Acquired by PepsiCo in 2025, the Mexican food brand offers a range of baked goods and snacks based on authentic recipes.Read More
Jimmy John's introduces Lemon Strawberry Burst Cookie The treat will be available for a limited time starting May 4. SF&WB Staff May 4, 2026 The baked good can be ordered in-store, online, or through the chain's app. Read More
Oreo debuts LTO Firecracker Pop flavor The treat will be available at retailers nationwide starting May 4. SF&WB Staff April 30, 2026 The baked good includes blue raspberry, lemon, and cherry flavor creme sandwiched between two classic golden cookies.Read More
Cinnabon celebrates Butterbeer season with LTO treat The chain is the first QSR to bring the Harry Potter-inspired flavor nationwide. SF&WB Staff April 29, 2026 The Classic Roll is frosted with Butterbeer-infused frosting and served in custom themed packaging. Read More
Parlor Doughnuts debuts two assortments for May The Mother's Day Dozen and Made for May Dozen both feature LTO flavors. SF&WB Staff April 29, 2026 Both collections feature limited-time flavors, including a cheesecake-inspired doughnut garnished with an edible orchid. Read More
Simple Mills launches Regenerative Organic Certified mixes Both baking products feature a list of six nutrient-dense ingredients. SF&WB Staff April 29, 2026 The new products include a Cinnamon Swirl Muffin & Cake Mix plus Oat Flour Original Pancake & Waffle Mix.Read More
Dave's Killer Bread unveils Mini Bagels The 100-calorie bakery product is made with organic whole grains. SF&WB Staff April 28, 2026 New research reveals two-thirds of millennials say everything is better when there's a smaller version.Read More