New Snack and Bakery Products

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The frozen offering aims to recreate the taste and mouthfeel of classic bagel breakfast sandwiches.

The bar uses real freeze-dried raspberries for its jelly center.

Strawberry Strudel and Apple Turnover are designed to deliver flavors of fresh-from-the-bakery pastries, the company says.

The four all-new treats are inspired by the tastes and comforts people crave during seasons, the brand says.

This launch is part of Sprouts’ Innovation Program, a 90-day test-and-learn platform that gives emerging brands the opportunity to showcase new products and gather customer feedback for potential permanent shelf placement.

The snacks include ube, chocolate, and vanilla cake bases, with options of sprinkles or icing.

The launch brings renewed excitement to a long-standing favorite in a fun, portable format, the brand notes.

Our most-viewed articles of the past 12 months cover product innovations, IBIE award winners, and Snack Food & Wholesale Bakery exclusives.

Brown Sugar was named 2025’s "Flavor of the Year" by Food and Wine magazine and is expected to continue gaining popularity. 

The snack delivers 15 g of protein and 9 g of fiber, leading with whole foods like nuts and oats to create flavors like Peanut Butter and Sweet & Salty Caramel Almond.