New Snack and Bakery Products

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The new products include bars, cookie mixes, pastries, fruit snacks, and cereal.

The new bakery product joins other better-for-you products in the brand's portfolio, including its keto lineup.

The brand's cheesy cracker goes gluten-free, and announces four additional 2026 innovations with bigger flavors, crispier crunch and more ways to snack, it says.

The company's first LTO of 2026 is launching as part of an online-exclusive bundle.

The chicharrones will begin rolling out to select retailers nationwide in early 2026.

The new flavor aims to blend the indulgent, savory depth of truffle with White Cheddar, delivering an elevated twist on everyday functional snacking, the company notes.

The snack brand is releasing two innovations this month: Club Minis Hidden Valley Ranch, a collab with Hidden Valley, as well as Club Extra Buttery.

The brand's Milk Chocolate and Peanut Butter Chocolate flavors are rolling out to shelves nationwide ahead of the Big Game.

Both treats, in addition to the brand's classic Original Chocolate Chip Cookie Cake, are also offered in a heart shape.

The snacks brand will be expanding its lineup at Sam's Club, Costco, Albertsons, Amazon, Sprout, Meijer, and Buc-ee's.