Breakfast Products

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The creation of the breakfast item was rooted in the consumer insight that 87% of Gen Z guests want more global flavors on menus.

The six-month project supports emerging food and beverage brands driving innovation with eggs.

The chain is responding to the popularity of sweet and spicy flavors with a limited-time lineup.

Consumers are looking to start their day with products that offer protein, fiber, and good taste.

Launching in Buttermilk and Blueberry flavors, the breakfast product delivers 11–12 g of protein per serving.

The brand's All Natural Snackers is launching with four flavors, including two breakfast burritos and biscuit sandwiches.

Available this summer at Target, Walmart, and H-E-B, the breakfast product includes a custom soccer ball stencil.

The front and back of the breakfast products will highlight attributes such as fiber, protein, and single digit sugars across brands such as Raisin Bran, Frosted Mini-Wheats, and All-Bran.

The breakfast and snack brand is adding new flavors of granola bars, rice crisps, and instant oatmeal to its lineup.