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Home » Topics » Bakery Products » Breakfast Products

Breakfast Products
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Kodiak, Zac Efron launch Apple Brown Sugar Pecan Oatmeal

Kodiak, Zac Efron launch new oatmeal flavor

The Apple Brown Sugar Pecan Oatmeal has 14 g of protein.
SF&WB Staff
January 7, 2025

The limited-edition oatmeal comes packed with protein and prebiotic fiber, and is available exclusively at Walmart.


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IHOP announces snickerdoodle Pancake of the Month

IHOP announces snickerdoodle Pancake of the Month

The new LTO is available through November 30.
SF&WB Staff
January 1, 2025

The new seasonal stack includes four buttermilk pancakes topped with cinnamon sugar, cream cheese icing, and whipped topping.


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Post Consumer Brands cereal goes giant

Post Consumer Brands cereal goes giant

Great Grains Raisins, Dates, and Pecans cereal will be available in a 25-oz format.
Lis Parker
Liz Parker Kuhn
December 20, 2024

Post Consumer Brands is making it easier than ever for consumers to stock up on their favorite pantry staples, with two packaging updates. 


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General Mills debuts LTO football packaging for cereals

General Mills debuts LTO football packaging for cereals

The Kelces and the Watts start in "Game Day" ad campaign for the brand.
SF&WB Staff
December 19, 2024

Consumers can purchase the limited-edition football-inspired General Mills products online and at retailers nationwide while supplies last.  



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General Mills debuts Cheerios Protein

General Mills debuts Cheerios Protein

The new cereal is available in two flavors, Cinnamon and Strawberry.
SF&WB Staff
December 13, 2024

71% of consumers are trying to eat more protein in their diets, and the new cereal has 8 g of protein per serving.


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Mondelēz International debuts OREO Puffs

Post Consumer Brands debuts OREO Puffs

The new cereal will be available at retailers nationwide for $4.99.
SF&WB Staff
December 4, 2024

OREO Puffs is reportedly a combination of crunchy, chocolate cereal puffs and mini marshmallows, made with real OREO cookie wafers.


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Premier Protein launches frozen protein waffles, pancakes

Premier Protein launches frozen protein waffles, pancakes

The products have 13-15 g of protein per serving.
SF&WB Staff
December 3, 2024

Premier Protein Frozen Protein Waffles, Chocolate Chip Protein Waffles, and Mini Protein Pancakes are available now at select nationwide retailers, including Walmart.


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Milk Bar, Got Milk? collaborate on seasonal cereal

Milk Bar, Got Milk? collaborate on seasonal cereal

Holiday Cookie Cereal combines peppermint cookie bows and white chocolate peppermint cookie bits.
SF&WB Staff
December 2, 2024

The festive breakfast treat, featuring white chocolate and peppermint flavors, is intended to be enjoyed with cold dairy milk.


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General Mills releases holiday cookies, snacks

General Mills debuts holiday cookie mixes, cereal

The company is releasing new Pillsbury and Betty Crocker baking mixes.
SF&WB Staff
November 21, 2024

General Mills is celebrating the holiday season with new and returning products to make every gathering a little merrier. 


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Holiday Classics Chex Cereal, Peanuts team up

Holiday Classics Chex Cereal, Peanuts team up

Consumers can collect all five LTO boxes.
SF&WB Staff
November 14, 2024

Chex x Peanuts Holiday boxes are available at retailers nationwide now starting at $5.39. 


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