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Home » Topics » Bakery Products » Breakfast Products

Breakfast Products
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Cartwright & Butler showcases Christmas collection at London Gatwick

Fun Friday: Cartwright & Butler at London Gatwick, Kodiak and Trubar ski partnerships

Gopuff reports on how viral trends can influence consumer behavior.
Lis Parker
Liz Parker Kuhn
January 2, 2026

Looking for a sweet treat in Philadelphia? The namesake company has you covered.


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Wheaties releases LTO Marty Supreme box

Wheaties releases LTO 'Marty Supreme' box

The packaging spotlights lead actor Timothée Chalamet in the role.
SF&WB Staff
December 10, 2025

The cerealmaker makes good on Marty Supreme’s claim to champion status with a limited-edition box.


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Reese's Puffs goes beyond milk chocolate

Reese's Puffs goes beyond milk chocolate

The dark chocolate cereal is the brand's first new flavor since its debut in 1994.
SF&WB Staff
December 5, 2025

The debut of Reese’s Puffs cereal Dark Chocolate Naturally Flavored marks the first time the cereal is expanding past its signature milk chocolate flavor with a naturally flavored dark chocolate twist.  


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Golden Waffles, Dirty Dough partner on Waffle Bites

Golden Waffles, Dirty Dough partner on Waffle Bites

The treats will be available at 50+ of the chain's locations across the U.S.
SF&WB Staff
December 2, 2025

The menu extension features four new offerings, available at 50-plus Dirty Dough locations across the U.S.


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Big Boy introduces nostalgic menus, classic favorites

Big Boy introduces nostalgic menu items

The brand is also bringing back menu classics at prices under $5.
SF&WB Staff
December 1, 2025

The chain's throwback menu features its Blockbuster Breakfast, Original Hotcakes and waffles, Hot Fudge Cake, pie slices, and more.


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First Watch debuts holiday menu

First Watch debuts holiday menu

The breakfast chain is celebrating the season with limited-time offerings.
SF&WB Staff
November 5, 2025

The chef-driven menu is available nationwide now through January 5, 2026 and includes breakfast tacos, doughnuts, and pancakes.


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winterfest fruity pebbles

WinterFest Fruity Pebbles return

The LTO will return to grocery shelves beginning November 3.
SF&WB Staff
October 29, 2025

The cereal's signature fruity flavors are packed into festive red-and-green rice crisps, alongside fluffy snowball marshmallows.


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honey bunches of oats sugar cookie

Honey Bunches of Oats introduces Sugar Cookie cereal

The seasonal flavor will be available in stores beginning November 1.
SF&WB Staff
October 10, 2025

The seasonal limited-time offering features sugar cookie-flavored flakes, granola clusters, and red and green sweet pieces.


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Holiday Classics Chex Cereal, Peanuts team up

Chex, Peanuts partner on Holiday LTOs

Consumers who make qualifying purchases can receive a promotional tin.
SF&WB Staff
October 7, 2025

Chex and Peanuts are collaborating for the second year to mark the 75th anniversary of the Peanuts brand, including five Peanuts-branded boxes and a Chex x Peanuts tin, offered with qualifying purchases. 


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Hardee's biscuits

Hardee’s announces Biscuit Baker finalists

The four competitors will make the brand's proprietary biscuits to earn a $10,000 prize.
SF&WB Staff
October 1, 2025

This fall, four Hardee’s bakers will make the brand's Made From Scratch biscuits, competing for a national title and $10,000 cash prize. The event also serves as an annual recertification in Hardee’s proprietary biscuit-making procedures.


Read More
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Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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