New Eggo Fully Loaded Waffles inspired Eggo's collab with The Surgeon to drop the first-ever Eggo Fully Loaded Kicks in two colorways: Chocolate Chip Brownie and Strawberry Delight.
Over the next few months, the brand will be rolling out a range of new products, including Ciabatta Sandwiches, English Muffin Sandwiches, and Croissant Sandwiches.
Ghost, a lifestyle brand of sports nutrition products, energy drinks, and more, is entering the food category with a high-protein cereal line that was built in partnership with General Mills.