Hometown Food Company debuts Bluey frozen pancakes Each eight-count box is priced at under $3.99. SF&WB Staff July 31, 2025 Inspired by the TV show, the breakfast is available in two flavors, Buttermilk and Blueberry.Read More
IHOP unveils Dubai Chocolate pancakes The treat will be available in select markets for free for the first 25 guests. SF&WB Staff July 30, 2025 The chain is entering the Dubai Chocolate trend with two new LTO breakfast stacks.Read More
Pop-Tarts brings back Frosted Pumpkin Pie flavor The seasonal product is now available nationwide for $3.89 per box. SF&WB Staff July 30, 2025 The breakfast treat features a pumpkin pie-flavored center encased in a pastry crust, and is topped with sweet frosting.Read More
General Mills' Monsters cereals get Jim Henson Co. upgrade The breakfast is being reimagined through a collab with the Muppets' company. SF&WB Staff July 30, 2025 Starting in August, LTO boxes will debut featuring puppet-themed versions of the Monsters. Read More
General Mills introduces ‘Wicked: For Good’ lineup The treats includes cookies, cupcakes, and cake pops. SF&WB Staff July 28, 2025 The brand is also rereleasing Betty Crocker’s Mix-to-Reveal baking kits.Read More
Post rereleases Halloween Fruity Pebbles The breakfast will be available by the beginning of August. Liz Parker Kuhn July 21, 2025 The cerealmaker announced that the product is back by popular demand—now with a festive twist, featuring orange and purple flakes.Read More
Cinnamon Toast Crunch launches bacon-flavored cereal This is the second time Hormel and the brand have partnered on a product. SF&WB Staff July 7, 2025 The breakfast duo is back with a new twist that merges cinnamon with savory bacon flavors in one bowl, available at Walmart.com.Read More
State of the Industry 2025: Breakfast grows up Millennials and families continue reading labels before reaching for breakfast options. Liz Parker Kuhn June 27, 2025 Consumers are searching for better-for-you, healthy breakfast ideas.Read More
Hardee's debuts two breakfast sandwiches Its meat brand partnerships aim to elevate the chain's menu. SF&WB Staff June 19, 2025 Both the Frisco Breakfast Sandwich and Smoked Sausage, Egg, and Cheese Biscuit are available until August 19.Read More
A-Sha introduces Hello Kitty Mochi Pancake Mix The breakfast item is made with a gluten-free rice flour base. SF&WB Staff June 3, 2025 By adding eggs, milk, and oil to the pancake mix, consumers can create pancakes for a breakfast experience at home. Read More