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Home » Topics » Breakfast Products » Waffles

Waffles
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Frozen bakery sees strong 2018 thanks to inspired R&D innovations

Frozen bakery sees strong 2018 thanks to inspired R&D innovations

Sales of select frozen items, including waffles and pizza, are seeing sound momentum thanks to R&D innovation
doug peckenpaugh
Douglas J. Peckenpaugh
February 6, 2019
Two areas of frozen bakery products that have seen strong traction over the past year are frozen breakfast items like waffles and frozen pizza, with trends like clean label, premium offerings and health-conscious considerations factoring into growth.
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Kodiak Cakes: powerful growth

doug peckenpaugh
Douglas J. Peckenpaugh
February 6, 2019
Joel Clark, founder of Baker Mills and the Kodiak Cakes brand, got his start in the food business when he was just 8 years old, pulling a wagon around his Salt Lake City neighborhood selling whole-grain pancake mix in paper bags door-to-door. His mom ground the wheat. It was his grandfather's recipe.
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Bindi desserts breakfast

Bindi Dessert expands into breakfast category

November 29, 2018

Bindi Dessert has launched its breakfast line: a collection of pastries, including traditional favorites like Cornetti to the beloved Bomboloni, all made following the same Italian methods using high quality ingredients.


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Kodiak Cakes Flapjack cups unleashed

Kodiak Cakes Flapjack Cups and chocolate chip Power Cake dry mix

July 9, 2018

Everyone knows breakfast is the most important meal of the day, but all too often people sprint out of the house without it and by mid-morning their growling tummies are far from pleased. 


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State of the Industry 2018: Breakfast focuses on flavor, health, convenience

State of the Industry 2018: Breakfast focuses on flavor, health, convenience

Manufacturers experiment with new flavors, ingredients and portion sizes to catch consumer interest in the morning
Ed Finkel
June 13, 2018

New and different flavors, portions and sizes styled for families on the go, and a mix of healthier ingredients including more protein are front and center for manufacturers of frozen breakfast products like pancakes, waffles and French toast.


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Kitchfix grain-free waffles and granola bars

Kitchfix grain-free waffles and granola bars

March 29, 2018

Kitchfix recently released grain-free waffles and grain-free granola bars.


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Birch Benders frozen waffles

Birch Benders frozen toaster waffles

March 21, 2018

Birch Benders co-founders Matt LaCasse and Lizzi Ackerman had a goal to create a delicious and nutritious toaster waffle, taking them all the way to the waffle capital of the world—Belgium.


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Garden Lites waffles

Garden Lites waffles

December 19, 2017

Garden Lites recently introduced the first and only veggie-rich waffles whose primary ingredients are butternut squash and carrots.


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State of the Industry 2017: Frozen breakfast foods balance health and indulgence

State of the Industry 2017: Frozen breakfast foods balance health and indulgence

Dessert-like offerings based on foodservice menu items compete with better-for-you SKUs.
Ed Finkel
June 13, 2017

The frozen breakfast food category, including waffles, pancakes and French toast, has seen relatively flat growth overall during the past year—but with pockets of positive sales data pointing toward new opportunities.


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Bobs Red Mill Paleo pancake mix

Bob's Red Mill whole grain, gluten-free protein pancake and waffle mixes

May 22, 2017

Health conscious consumers now have two new options for a nutritious breakfast as Bob’s Red Mill has launched a Paleo Pancake & Waffle Mix and Protein Pancake & Waffle Mix. The


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