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Home » Topics » Breakfast Products » Waffles

Waffles
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Evergreen debuts new brand look and product formulations

Evergreen debuts new brand look and product formulations

The brand's revamped identity aims to reflect its "fun and playful" essence.
Lis Parker
Liz Parker Kuhn
January 24, 2024

Since its inception in early 2020, Evergreen has offered an expanding range of waffles and breakfast sandwiches that are ready in minutes.


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IHOP gets fresh with the return of Rooty Tooty Fresh 'N' Fruity Extravaganza

IHOP gets fresh with the return of Rooty Tooty Fresh 'N' Fruity Extravaganza

The breakfast combo was first launched in the 1980s.
Lis Parker
Liz Parker Kuhn
January 8, 2024

Starting at $7, the brand is serving joy this New Year with a classic breakfast combo in fresh new varieties.


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The Invisible Chef to launch baking mixes at Winter Fancy Food Show

The Invisible Chef to launch baking mixes at Winter Fancy Food Show

The mixes include cookies, chili and cornbread, tea cake, pancakes, and waffles.
Lis Parker
Liz Parker Kuhn
January 8, 2024

Jill McCauley and Terry Howard, the founders of The Invisible Chef, are expanding their baking mix collection with the launch of new Baking Kits at the Winter Fancy Food Show in Las Vegas.


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Eastern Standard Provisions expands its retail reach across the U.S.

Eastern Standard Provisions expands its retail reach across the U.S.

The producer, specializing in soft pretzels and waffles, now sells at 2,700+ stores.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
October 11, 2023

The producer, specializing in soft pretzels and waffles, now sells at 2,700+ stores.


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Moe's Southwest Grill, Eggo debut 'Eggo Taco' for National Taco Day

Moe's Southwest Grill, Eggo debut 'Eggo Taco' for National Taco Day

The taco will be available as select Moe's locations on October 4.
Lis Parker
Liz Parker Kuhn
September 27, 2023

A first for the restaurant, the Eggo Taco features Moe’s adobo chicken topped with bacon, shredded cheese, and chipotle ranch served on a fried Eggo waffle as the taco shell.


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IHOP fall menu features waffles, seasonal flavors

IHOP fall menu features waffles, seasonal flavors

The new items include waffles, desserts, biscuits, and entrees.
Lis Parker
Liz Parker Kuhn
September 27, 2023

A selection of sweet and savory IHOP favorites join biscuits and pumpkin spice on its menu.


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Post Consumer Brands releases Pebbles Waffles

Post Consumer Brands releases Pebbles Waffles

The waffles' suggested retail price ranges from $3.19–$4.29 per six-pack box.
August 9, 2023

Available in Fruity and Cocoa flavors, Pebbles Waffles are a fun, easy way for consumers to enjoy cereal in waffle form.


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Arcadia Biosciences debuts GoodWheat into breakfast category with Pancake & Waffle Mixes, Single-Serve Quikcakes

Arcadia Biosciences breaks into breakfast category with Pancake & Waffle Mixes, Single-Serve Quikcakes

The pancake mixes are made with Arcadia's proprietary wheat grain, which is higher in fiber and protein vs. traditional wheat.
July 17, 2023

Arcadia Biosciences, Inc. announced it is expanding its better-for-you, fiber-forward brand, GoodWheat, with the upcoming launch of GoodWheat Quikcakes and GoodWheat Pancake & Waffle Mixes.


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Van's Gluten Free Original Waffles recalled due to potential presence of undeclared wheat allergen

Van's Gluten Free Original Waffles recalled due to potential presence of undeclared wheat allergen

The recall only affects the limited number of the brand's waffles in the lot code indicated.
July 5, 2023

The recall was initiated after it was discovered that wheat-containing product was distributed in packaging that did not reveal the presence of wheat.



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breakfast

State of the Industry 2023: Breakfast sector expands its purview

As consumers are increasingly on-the-go, breakfast manufacturers look to innovate their products.
Lis Parker
Liz Parker Kuhn
June 26, 2023

The breakfast category, including French toast, pancakes, waffles, breakfast sandwiches, and more, overall experienced growth from the past year, with some interesting new innovations released.


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