Krispy Kreme has reunited with Reese’s on a flavor remix first for the brand: salty-sweet doughnuts inspired by Reese’s Big Cup Stuffed with Potato Chips, Reese’s Big Cup Stuffed with Pretzels, and Reese’s Outrageous candies.
Beginning February 20 for a limited time at participating shops across the U.S., Krispy Kreme’s new Reese’s Salty Sweet Dozen features three doughnuts with all-new ingredients, including pretzels, potato sticks, and even salted caramel icing:
- Reese’s Salty Sweet Crunch Doughnut: A shell doughnut filled with Reese’s peanut butter Kreme filling, dipped in Reese’s peanut butter icing, drizzled in Hershey’s milk chocolate, and topped with sea salt praline pretzels.
- Reeses’s Salty Sweet Crisp Doughnut: An Original Glazed doughnut dipped in Hershey’s milk chocolate icing, topped with potato sticks, a drizzle of milk chocolate icing, and Reese’s peanut butter sauce, plus a dollop of Reese’s peanut butter Kreme filling.
- Reese’s Outrageous Doughnut: An Original Glazed doughnut dipped in Hershey’s milk chocolate icing, topped with Mini Reese’s Pieces, and drizzled with Reese’s peanut butter sauce and salted caramel icing.
“Salty, Sweet, Reese’s, and Krispy Kreme can now all be experienced in one incredible doughnut collection,” says Dave Skena, global chief brand officer, Krispy Kreme. “These flavors bring out the best in each other, just like our partnership with Reese’s has over the years.”
Krispy Kreme’s Reese’s Salty Sweet Dozen is available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Consumers are invited to show how they’re enjoying the new salty-sweet remix by using #KrispyKreme and tagging @krispykreme on social.
Krispy Kreme is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
