Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Snack ProductsBakery ProductsNew Snack and Bakery ProductsBarsCereal

General Mills introduces Guardians of the Galaxy snack and bakery products

Characters from the latest Marvel movie will pop up on out-of-this-world packages.

General Mills launches heroic partnership with Guardians of the Galaxy movie

Courtesy of General Mills

April 18, 2023

In anticipation of Marvel Studios’ Guardians of the Galaxy Vol. 3, in theaters May 5, several popular General Mills products are undergoing an out-of-this-world transformation inspired by the beloved band of misfits from the film. Iconic mascots like Lucky the Leprechaun and Trix Rabbit will don new outfits—inspired by the Guardians team suits—on six collectible cereal boxes, while fans can also get their hands on special versions of cereal bars and GrootGurt, a Guardians-inspired takeover of Go-Gurt.

“Marvel Studios' ‘Guardians of the Galaxy Vol. 3’ and General Mills have a lot in common, from our passionate fans to our iconic characters--some could say this collaboration was written in the stars,” says Adriana Hernández-Fernández, associate manager of Morning Foods Cultural Portfolio Events for General Mills. “We are thrilled to announce a collection made specifically for our superfans to celebrate the new film.”

Starting today, fans can search the cosmos, or select retailers nationwide, to collect all available products:

  • Cereal: For a limited time, General Mills mascots will take a cue from the film with matching Guardians of the Galaxy Vol. 3 attire for the occasion. Fans can get their hands on the cereal boxes, with exclusive designs of Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms, Reese’s Puffs, Trix, and Cookie Crisp. In addition, the company will offer Marvel Studios’ Guardians of the Galaxy Vol. 3 General Mills limited-edition cereal kits, featuring all six of the cereal boxes and a six-pin set. The Walmart-exclusive kits can be purchased for $59.98 starting May 3, only on Walmart.com.
  • Groot-Gurt: Everyone’s favorite tree-like alien, Groot, is getting his own specially themed snack. Find Groot-Gurt in Berry, Cotton Candy, Mixed Berry, Strawberry and Strawberry Banana flavors.
  • Cereal bars: Snack time has never been more epic with the release of Guardians of the Galaxy Vol. 3-themed cereal bars. Flavors with specially designed packaging include Cinnamon Toast Crunch and Lucky Charms.

This marks General Mills’ latest collaboration with Marvel and Marvel Studios since the launch of the limited-edition Cinnamon Toast Crunch Spider-Man boxes in the fall of 2022 and Loki Charms in 2021.

KEYWORDS: Cheerios Cinnamon Toast Crunch General Mills Lucky Charms

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

hard candy generic

Hard candy evolves beyond traditional sweetness

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Doritos Guardians of the Galaxy 2 packaging

    Doritos rocks out with "Guardians of the Galaxy Vol. 2" limited-edition packaging

    See More
  • HelloFresh debuts galactic snacks, drinks, meals inspired by Marvel's 'Guardians of the Galaxy Vol. 3'

    HelloFresh debuts galactic snacks, drinks, meals inspired by Marvel's 'Guardians of the Galaxy Vol. 3'

    See More
  • General Mills introduces slew of cereal, granola flavors

    General Mills introduces slew of cereal, granola flavors

    See More

Related Products

See More Products
  • bakery products.jpg

    Bakery Products: Science and Technology, 2nd Edition

  • sfwb jan 2020

    Snack Food & Wholesale Bakery January 2020 Issue

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing