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Ghirardelli adds Brownie Cookie Bar Mix to its home baking product line

The mix combines brownies with chocolate chip cookies, featuring the company’s chocolate.

Ghirardelli has announced a baking mix that brings together two chocolatey desserts, cookie and brownie. The Brownie Cookie Bar Mix, released in time for Valentine's Day, reportedly celebrates the pairing of brownie and cookie and brings the craftsmanship, rich-taste and indulgence of Ghirardelli into the kitchens of home bakers.

The mix combines rich, fudgy brownies with chocolate chip cookies loaded with premium Ghirardelli chocolate chips, made from high-quality cocoa beans, for a decadent chocolate taste in every bite. To produce the bars in their home kitchens, consumers need only add butter, water, oil, and an egg to the mix, place into an 8x8-inch pan and bake as directed.

"Why choose one when you can have both? Home bakers have been hacking ‘brookie’ recipes for some time, so we knew with our fan favorite brownie and chocolate chip cookie mixes, we were the right brand to play matchmaker and officially bring the two together," says Megan Wright, marketing director of Ghirardelli. "Combining two favorites in one mix, the rich chocolate brownie layer topped with chocolate chip cookie creates a delicious dessert and delectable treat for any occasion."

Ghirardelli Brownie Cookie Bar Mix (SRP: $3.99) is now available nationwide at Walmart with additional distribution at Kroger beginning in February. The mix is available in 16.5oz packages containing one brownie pouch and one cookie pouch, yielding an 8x8-inch pan of brownie cookie bars.

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Jenni Spinner is the chief editor of Snack Food and Wholesale Bakery with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.