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Bakery ProductsNew Snack and Bakery ProductsBreakfast ProductsPancakes

First Watch releases new flavors for holiday season

The seasonal menu includes a cinnamon roll and chocolate chip pancakes.

By SF&WB Staff
First Watch releases new flavors for holiday season

Courtesy of First Watch

October 31, 2024

Holidays have arrived at First Watch, as the breakfast, brunch, and lunch concept has launched its limited-time seasonal menu. The new menu is complete with the comeback of certain menu items and new additions. The chef-driven menu is available at restaurants nationwide through January 6, 2025. 

“Our new seasonal menu is inspired by the festive flavors of the holidays – and marks the seasonal return of everyone’s favorite Cinnamon Chip Pancakes,” says Shane Schaibly, senior vice president of culinary strategy at First Watch. “From comforting classics with a modern twist to vibrant, seasonal dishes, there's something for everyone to enjoy. My personal favorite of this menu are the Double Crunch Breakfast Tacos. We've reimagined this cult classic with a breakfast twist, featuring crispy bacon and hard-shell tortillas for an extra crunch and a flavorful combination of all your favorite taco toppings.”  

First Watch’s full seasonal menu includes:  

  • Double Crunch Breakfast Tacos – Two double-layered tacos, each with a wheat-corn tortilla filled with refried black beans and Cheddar and Monterey Jack, wrapped around a crispy corn tortilla shell filled with scrambled cage-free eggs, hardwood-smoked bacon and hand-pulled carnitas. Topped with lime crema, housemade pico de gallo, fresh avocado, and cilantro. Served with a cup of fresh fruit sprinkled with Tajin seasoning.   
  • Stay Golden Cinnamon Roll – A freshly baked cinnamon roll glazed with lemon cream cheese icing and gilded with gold sprinkles
  • Cinnamon Chip Pancake Breakfast – Two cage-free eggs cooked any style with a cinnamon chip pancake and choice of hardwood smoked bacon or chicken, pork, or turkey sausage.  
  • Steak & Eggs Hash – Seared steak, house-roasted Crimini mushrooms and onions, mozzarella and fresh spinach in a potato hash. Topped with two cage-free eggs any style, Parmesan cream sauce and fresh herbs. Served with Parmesan-crusted ciabatta.  

First Watch is open seven days a week from 7 am until 2:30 pm for pickup, delivery, and dine-in service. For more information about First Watch and its seasonal menu offerings, visit firstwatch.com. 


Related: First Watch launches fall flavors

KEYWORDS: cinnamon rolls First Watch foodservice limited-time-only

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