“We are thrilled to launch in Sprouts, a longtime leader in the natural and organic food space, to make our science-backed snacks more accessible to families nationwide,” says Catherine Mitchell Jaxon, MightyMe Co-Founder, Co-CEO and mom of three. “Our Nutty Puffs—which we developed with leading food allergy prevention researcher and Mission MightyMe Co-Founder Dr. Gideon Lack—help  caregivers easily and safely include nuts in their children’s diets, while delivering on taste, quality and nutrition. Research has shown that early allergen introduction works, and we hope by making it simple for busy parents, we can play a part in helping children lead healthier lives.”  

The 2015 Learning Early About Peanut Allergy (LEAP) Study, led by Dr. Lack, found that most peanut  allergies can be prevented with early and regular peanut consumption, a discovery that changed feeding guidelines around the world. The recent publication of the follow-up 2024 LEAP-Trio Study, also led by Dr. Lack, tracked babies from the original study into adolescence, and found that the tolerance  developed from consistently feeding peanut foods in infancy endured through the teenage years—proving that early peanut consumption has a lasting protective effect.  

"The evidence is clear that early introduction and consistent feeding of peanut through five years of age induces long term tolerance and protects children from allergy well into adolescence," says Dr. Gideon Lack, head of pediatric allergy at King's College, London and MightyMe Co-founder. "This simple intervention will make a remarkable difference to future generations and cause peanut allergies to  plummet. However, it can be challenging for families to follow the guidelines because nuts are a choking hazard for babies. We created Mission MightyMe to solve that problem—a big step towards ending the food allergy epidemic."  

Nutty Puffs come in four flavors that are all more than 50% nuts: Organic Peanut Butter, Organic Peanut Butter Strawberry, Organic Peanut Butter Banana and Mixed Nut Butter (with five nuts). Made with simple, organic, and non-GMO ingredients, all four SKUs have been awarded the Clean Label Project Purity Award, which tests for more than 200 different contaminants including heavy metals, chemicals, pesticides and plasticizers. Sprouts stores nationwide will feature two flavors, Organic Peanut Butter Banana Puffs and Organic Peanut Butter Strawberry Puffs, for $4.99 per pouch.  

“Sprouts is known for leading the way with natural, organic, healthy food, and Mission MightyMe is a perfect fit in that space,” says J.J. Jaxon, MightyMe co-founder and Co-CEO. “Parents can now discover our nutritious and delicious Nutty Puffs across 431 neighborhood Sprouts stores, a huge milestone towards our goal of making Nutty Puffs more accessible to every child and family across America.”  

This latest retail launch follows the company's first external capital raise, a $2,350,000 round that closed in March 2024 after four years of strong, direct-to-consumer, e-commerce sales growth that has more than doubled each year. The funding will help propel the company's success and mission to help families follow peanut allergy prevention guidelines that are based on the groundbreaking LEAP Study.  

With the availability of Mission MightyMe in Target and Sprouts stores nationwide, Nutty Puffs will be shoppable on grocery store shelves in all 50 states. Products can also be purchased on missionmightyme.com and Amazon.  

Related: Mission MightyMe introduces two limited-edition peanut butter puff flavors