Bojangles relaunches Sausage Bo-Berry Biscuits, Cookies
The chain is launching its inaugural National Bo-Berry Week.
Courtesy of Bojangles
Bojangles is launching its inaugural National Bo-Berry Week: a five-day celebration of all things Bo-Berry, the platform that’s grown from the chain’s original Bo-Berry Biscuits. Taking place through May 9, the week-long initiative features the return of the Sausage Bo-Berry Biscuits and Bo-Berry Cookies, accompanied by daily deals, online store merch drops, surprise and delight visits to Smart Cookie students with Carolina Panthers’ Quarterback Bryce Young, and a $150,000 donation announcement to Greg Olsen’s The HEARTest Yard Foundation.
Returning this year as a limited time offering, the Sausage Bo-Berry Biscuit blends sweet and savory, bringing together country-style sausage and made-from-scratch buttermilk biscuits stuffed with sweet Bo-Berries, all topped with a touch of sweet icing. Another classic, the Bo-Berry Cookie—a fresh baked sugar cookie stuffed with Bo Berries—returns to menus this week as another limited-edition treat.
New offers will drop each day, redeemable in the Bojangles app with a unique promo code. Plus, to kick off National Bo-Berry Week, Bojangles and Carolina Panthers quarterback Bryce Young will surprise two Charlotte-area schools with Bo-Berry Cookie parties for high-achieving students. The “Smart Cookie” surprises are a part of The Bojangles Foundation’s ongoing commitment to supporting education and literacy initiatives in the communities Bojangles serves—efforts also championed by Young and his continued work with youth athletes on and off the field.
“Bo-Berry Biscuits have always been an iconic part of the Bojangles experience,” says Tom Boland, chief marketing officer at Bojangles. “National Bo-Berry Week is our way of celebrating that deep-rooted fan love—not just with the classic biscuit, but by bringing its flavor and spirit to exciting new menu items, limited-time experiences and delightful daily surprises. There’s something fresh to discover each day, and we’re thrilled to share the fun with our fans.”
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