Global branded food company Hormel Foods Corp. has announced that Jeff Baker, group vice president of retail marketing for value-added meats, will assume the role of group vice president for retail marketing at the end of the company’s fiscal 2025. Following the retirement of Scott Aakre, group vice president and chief marketing officer for retail, Baker will oversee the evolution of the company’s brand portfolio to meet changing consumer preferences, amplify its presence in snacking and entertaining, and drive growth in its food-forward portfolio.

Baker, a 35-year Hormel Foods veteran, joined the company in 1990 and held various positions of increasing responsibility from sales to product management to marketing. He advanced to vice president of marketing, foodservice in 2012 and was promoted to group vice president of foodservice in 2015. In 2018, he was named group vice president of deli and assumed his current role in 2022.

“Jeff is one of our most seasoned executives and has a strong track record of growth and a reputation for strategic thinking,” says Jim Snee, president and CEO, Hormel Foods. “I’m confident that under his guidance, our brands will continue to grow, evolve and stay closely connected to the needs of today’s consumers.”

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