With protein becoming a top priority for consumers across meals and snacking occasions, General Mills is continuing to innovate and deliver new ways to make it easier to get more protein throughout the day.

Each product aims to deliver on nutrition without sacrificing the taste and texture consumers already love, the company says.

The snack products in the lineup include:

• Cheerios Protein: Now with 8 g of protein per serving and flavors including Cinnamon, Strawberry and the newest flavor: Cookies and Creme. 
• Cheerios Protein Bars: This new grab-and-go bar is made with the classic cereal, with 7 g of protein per serving and available in two flavors: Mixed Berry and Chocolate Peanut Butter. 
• Cascadian Farm Organic Protein Granola: Crunchy whole grain oats with 9 g of protein per serving, available in Honey Cashew and Cocoa Almond. 

Whether it’s low sugar, organic ingredients, added fiber or balanced macros, General Mills’ protein-forward offerings aim to support health goals in a way that’s accessible and easy to integrate into everyday life. This protein lineup can be found in retailers nationwide, with Cascadian Farm Organic Protein Granola available exclusively at Kroger.  

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.