Good Eat’n, the plant-based snack brand founded by NBA star Chris Paul, is making a major leap in the better-for-you snack category. Following its success in Texas at H-E-B, the brand is now expanding nationally into more than 1,000 Walmart stores across the U.S. 

“As someone who loves to snack, I know how hard it is to find better-for-you options that are flavorful and don't feel like a compromise,” says Paul. "Everyone loves the taste of Good Eat’n, we know once they try it, they love it. Expanding with Walmart is such a proud moment, as it gets the snacks out there to more people."

The nationwide rollout includes five of Good Eat’n’s most popular snacks: Hot Hot Puffs (5-oz), Cinnamon Sugar Puffs (5-oz), Nacho Cheeze Tortilla Chips (6-oz), Big Dill Ranch Tortilla Chips (6-oz), and Cookies N' Creme Popcorn (5-oz).

"The Walmart launch marks a major milestone in Good Eat’n’s mission to make plant-based snacking more accessible to consumers seeking better options," says April Siler, CEO of Good Eat’n. “With approximately 90% of the U.S. population living within 10 miles of a Walmart, this partnership is a step in our goal to make our better-for-you options as accessible as the mainstream alternatives.”  

Good Eat’n was created to bring plant-based snacks that are big on flavor and fun. With vibrant packaging that speaks to Gen Z and bold, craveable flavors, the brand continues to innovate in the snacking space. In addition to rolling out in Walmart, Good Eat’n is also available at H-E-B stores across Texas, on GoPuff nationwide, and online at goodeatn.com. 

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