Bangers introduces caffeinated potato chips
The snack will debut at 1,100+ stores this summer.
Courtesy of Bangers Snacks
Bangers Snacks, Inc. has announced the national launch of its 200 mg caffeinated potato chips, hitting 1,100+ ExtraMile Convenience Stores (at select Chevrons and Jacksons Food Stores) this week and throughout the summer.
Each 2.5-oz bag of Bangers Energy Chips reportedly has the same amount of caffeine as two cups of coffee. Available in two flavors—smoky BBQ and sweet Paradise—the snack is priced around $3.49. The chips come with a clear caffeine warning label, much like energy drinks, advising they’re not for kids, pregnant women, or the caffeine-sensitive.
“We didn’t want to be just another chip on the shelf,” says Phillip Tran, CEO and founder of Bangers Snacks. “We built Bangers for the students pulling all-nighters, the gamers grinding late, and the hustlers who’d rather snack than sip.”
Tran, who first came up with the idea as a tired Stanford University college student juggling energy drinks and salty snacks, is now betting that the next wave of energy products will come in solid form, not liquid, he says. Early pilot store sales sold out within hours, and the company is eyeing additional retail expansion and new flavors this summer.
To win over Gen Z, Bangers embedded branded vending machines and billboards across 150+ Roblox games, tapping into 6+ billion total visits and 250+ million monthly active users. Through immersive in-game product placements, players can interact with Bangers chips in races, grocery runs, and even snack-themed parks.
“We’re not just a food brand,” Tran says. “We’re building something that lives in real life and digital life. You snack in real life, and now you see Bangers in your favorite games too.”
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