Dr. Norm's has launched its cannabis-infused Matcha Crispy Rice Bar. The limited-edition edible contains 100 mg THC, 50 mg THCV, and naturally occurring caffeine derived from powdered green tea leaves. The bar is rolling out now, and will be available on August 11 at compliant partnering dispensaries throughout California.

Featuring ceremonial-grade matcha made in Japan, each crispy rice bar includes ten individual servings (10 mg THC and 5 mg THCV per serving) and comes with a cutting guide for easy dosing. 

"My daughter was the inspiration behind our new Matcha Crispy Rice Bar as she prefers the feeling of matcha to coffee when looking for a natural energy boost and has been singing its praises for years," says Roberta Wilson, Dr. Norm's co-founder. "We started experimenting in our test kitchen when we noticed the food trend gaining momentum. There is currently no other product like it in the California cannabis market."

The product joins Dr. Norm's lineup of crispy rice bars, which currently includes Fruity, Gluten-Free Chocolate, and Original, along with fast-acting nanoemulsified Toasted Cinnamon Crunch and Very Berry Crunch varieties. In 2024, Dr. Norm's launched the Fiery Hot Crunch Bar, its first savory-leaning, spicy edible.

"People have become extremely passionate about matcha,” Wilson says. “The demand has exploded so much that it has even caused a global shortage in matcha supply. Dr. Norm's taps into cultural phenomena and focuses on launching limited edition edibles that speak to current zeitgeists. We are proud to be reflecting popular foodie trends in our infused products and cater to consumers' favorite snacks, tastes, and ingredients."

Related: Dr. Norm’s launches line of targeted wellness products