ADM has released its 2026 Flavor and Color Outlook, identifying three key areas expected to influence consumer preferences in the coming year. 

• Authentic wellbeing: Consumers across age groups are increasingly focused on holistic wellness, including physical health, mental resilience, and social connection. Flavor and color trends in this space include bright citrus and creamy profiles, paired with orange and yellow hues.
• Give me more: Consumers are exploring complex sensory experiences as a form of self-care. This trend features bold blues and unique greens, along with layered flavors and textures that reflect a desire for novelty and creativity.
• Newstalgia dreamland: Familiar tastes and colors are being reimagined in modern formats, blending tradition with innovation. Vibrant reds, pinks, and purples, along with indulgent and retro-inspired flavors, are expected to resonate with consumers seeking comfort and continuity.

Overall, the report highlights how global consumers are responding to ongoing stressors by seeking products that support personal resilience, wellness, and emotional connection.

ADM’s trend outlook reflects evolving consumer priorities and offers insight into how flavor and color innovation may shape product development across food and beverage categories in 2026.

Related: Functional snacking fueled by four consumer drivers: ADM