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Whoa Dough to launch new products, expand retail reach

The new line will debut on the West Coast and expand in 2026.

Whoa Dough doubles down on cookie dough snacks — Courtesy of Whoa Dough

Whoa Dough, the gluten-free bar brand, is launching its newest product innovation: Two Count Cookie Dough Snack Packs in Chocolate Chip, Sugar Cookie, and Brownie Batter flavors. The portion-sized packs bring gluten-free, safe-to-eat raw cookie dough into a portable format designed for on-the-go snacking.

The new line will debut this month at Grocery Outlet in locations on the West Coast and expand nationally to more than 2500 additional retail locations in 2026. The two-count format also opens the door for Whoa Dough to grow in convenience, drug, and travel retail as the brand expands its reach, it says.

“This launch brings us one step closer to our long term vision of building the leading gluten-free indulgence platform,” says Todd Goldstein, founder of Whoa Dough. “Consumers want nostalgic treats made with ingredients they trust. These two-count snack packs make gluten-free cookie dough more accessible and more fun than ever. I am incredibly excited to bring this innovation to shoppers nationwide.”

The new cookie dough packs are certified gluten-free, vegan, dairy-free, egg-free, Non-GMO Project Verified, and are safe to eat raw.

As Whoa Dough continues evolving beyond its original shelf stable cookie dough bars, the brand is focused on building a modern indulgence platform rooted in gluten free, feel good sweets. While the bars will wind down in 2026, Whoa Dough is expanding its presence in cookie dough through ready-to-bake offerings and future gluten-free indulgent innovation.