Creations Foods, Real Cookies unite under BFY umbrella
The two companies are merging to create one snacking brand.
Creations Foods USA Inc. and Get Real Foods LLC, dba Real Cookies, have announced the successful completion of a strategic merger, creating a new, vertically integrated consumer packaged goods platform dedicated to healthier, better-for-you snacking across North America.
This combination pairs Creations Foods’ scalable manufacturing, operating platform, and growing portfolio of snack brands with Real Cookies’ snack brands, including Real and Real Cookie Poppers. Together, the companies are well positioned to capture significant growth opportunities in the U.S. better-for-you snacking market through integrated sourcing, production, innovation, and go-to-market capabilities, the companies note.
As part of the transaction, Gregg Felton will join the board of drectors of the combined entity, reportedly bringing financial expertise and a proven track record of leading and scaling high-growth businesses. Lauren Berger will assume the role of VP, strategy and innovation, leading long-term growth initiatives, innovation pipelines, and brand development. Berger brings a successful career in new product marketing and innovation with some of the world’s most recognized brands including Godiva Chocolatier (Pladis), Clairol (Brisol Myers Squibb), and Revlon. Marla Felton, co-founder of Real Cookies with Berger, will continue as an advisor, providing strategic guidance on brand, innovation, and long-term growth.
“This merger represents a highly strategic step forward for Creations Foods,” says Aki Georgacacos, chairman and CEO, Creations Foods. “We’re excited to combine our vertically integrated platform with Real Cookies’ complementary brand and seasoned leadership, and we see meaningful synergies and a strong runway for continued growth.”
Felton adds, “This is more than a merger—it’s a movement. By uniting our capabilities and passion for innovation, we’re creating a platform that will inspire healthier choices without compromise.”
“Consumers are demanding snacks that align with their lifestyles,” says Berger. “This partnership positions us to deliver on that promise with creativity, scale, and authenticity.”
Creations Foods’ brand portfolio includes HighKey Snacks (high-protein, low-carb snacks including cookies, crackers, and sweet treats made with reduced sugar); Moon Cheese (crunchy, baked cheese snacks made from 100% real cheese); Aw Yeah! Snacks (cookies with reportedly intense flavor profiles); and Real and Real Cookie Poppers (cookies made with real, transparent ingredients).
The combined entity will be rebranded at a later date to reflect the shared philosophy and long-term vision of the organization.
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