Magnolia Bakery debuts PB&J Banana Pudding

Gopuff and Magnolia Bakery have teamed up to create a new twist on the brands’ Banana Pudding with the launch of PB&J Banana Pudding, now available exclusively nationwide on Gopuff, just in time for National Peanut Butter Lovers Day, which was March 1. Inspired by strong Gopuff customer demand for PB&J flavors (Uncrustables Peanut Butter & Strawberry Jam Sandwich was the best-selling frozen item on Gopuff last year), the two brands worked together to customize the recipe specifically for the Gopuff audience. The creamy, frozen-to-thaw pudding is made with real bananas, strawberries, and creamy peanut butter spread, whipped together, and is available exclusively on Gopuff for $10.99 (14-oz. container).

Tast!ez announces Game Night Loungewear Set

Courtesy of Tast!ez

While game night isn’t complete without the perfect snack, messy finger foods can interrupt play and leave cards and game pieces worse for wear. McCain Foods' Tast!ez Game Night Loungewear Set is designed for seamless gaming and snacking (even when things get messy). The LTO clothing features tearaway napkin sleeves with Y2K-inspired snap buttons to keep hands clean mid-game; a built-in pocket for dice, cards, or a score pad; and a "Here for the Snacks" back graphic. The loungewear is part of a limited-edition Tast!ez Game Night Kit, including snack-inspired playing cards, dice, and a variety of Tast!ez frozen appetizers. Beginning March 9 at 9 am ET, consumers can visit TastiezGameNight.com for the kits, available first-come, first-served while supplies last. A second round will follow at 9 am on March 16.

Aloha lets ingredients do the talking in new campaign

Courtesy of Aloha

While most widely available protein bars lean on artificial flavors and/or functional fillers to solve for taste, Aloha has always taken a different approach, the brand says … and it’s working. The plant-based B Corp protein brand has grown 800%+ over five years, is now in 21,000+ retail doors across the country and has done it all with fewer than 30 employees. Its new national campaign, Taste That Grows, brings that founding philosophy to life at scale. The design-forward campaign showcases the real, organic ingredients Aloha uses to make its bars (blueberries, almonds, coconuts, cherries, etc.) as the creative centerpieces. The campaign will run across CTV, OOH, YouTube, and podcasts.

Seven Sundays celebrates National Cereal Day

National Cereal Day is March 7, and Seven Sundays is inviting consumers to celebrate with its clean-label products, made with 100% real ingredients, it says. All Seven Sundays cereals are gluten-free, plant-based, and made without refined sugar, artificial flavors, GMOs, or artificial ingredients. A few of its consumer favorites, according to the company, are its Little Crispies (made with sorghum, a nutrient-dense supergrain packed with antioxidants and more protein than quinoa); Oat Protein Cereal (made with upcycled oats, delivering three times the protein and two times the fiber of whole oats); and Sunflower Cereal (made with upcycled sunflower seeds that are naturally high in protein and fiber).

"Pass the Pringles," please

Courtesy of Pringles

Pringles has introduced its new brand creative platform, “Pass the Pringles,” into global travel retail.. The campaign forms part of the company’s broader strategy to accelerate growth in priority channels through brand-led innovation, premiumization, and shopper-centric activations, it says. Built on the simple insight that people don’t just enjoy eating Pringles—they enjoy sharing them, too—the campaign celebrates the power of passing a tube to spark playful, feel-good connections, and turn everyday encounters into meaningful shared moments. Upcoming activations will bring the platform to life across selected locations, including Hamad International Airport with Qatar Duty Free this month, followed by Munich Airport in April/May.

Peeps pops up everywhere this Easter

Courtesy of Peeps

Just Born's Peeps brand isn't just in the candy aisle this Easter—it's popping up everywhere! As spring arrives, the brand is unveiling a vibrant lineup of collaborations that bring color, energy and a touch of nostalgia to baskets and beyond, it says. This season, Peeps is teaming up with partners across food, fashion, and fragrance to create LTO releases inspired by its Chicks and Bunnies. Collabs include: Hostess Peeps Marshmallow Filled Cupcakes, Rita's x Peeps Mystery Italian Ice flavor, Baseball Lifestyle 101 x Peeps, Frost Buddy Drinkware x Peeps, The Children's Place Peeps apparel, Peeps Cakebites Marshmallow Snack Cakes, Bath & Body Works - Peepin' It Real Collection, Simply Southern x Peeps, and Alex and Ani x Peeps.