"This shift did not happen overnight, the move has been in progress since 2015. In fact, every new product that’s been released since 2018—including Welch’s Fruit Snacks Summer Fruits and Mango-Peach, Welch’s Juicefuls and Welch’s Fusions, and Welch’s Absolute Fruitfuls Fruit Strips—has featured colors from natural sources. The last move was the trickiest: shifting Welch’s Fruit Snacks time-honored favorites, including Mixed Fruit and Berries ‘N Cherries, to be made with no artificial dyes," the brand says via blog post.

"As the No. 1 fruit snacks brand in the U.S., we know great products can be made even greater. We saw that consumers have been looking for dye-free alternatives and we wanted to deliver. We no longer contain Red Dye 40, Blue 1, or any other synthetic dyes across our entire Welch’s Fruit Snacks portfolio," Welch's Fruit Snacks continues.

"When you have iconic products loved by millions of consumers every day, you never want to risk making a change that could disappoint them. We have very high expectations to maintain in terms of taste, texture, and overall snacking experience. We had to ensure we were not compromising on the things we know parents and kids alike love about Welch’s Fruit Snacks: Real Fruit and great taste," the brand finishes.

PIM Brands Inc. (Welch’s Fruit Snacks) is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.