IQBAR gets smart with protein bites' expansion to Target
The Strawberry PB&J baked good is gluten-free and does not require refrigeration.
IQBAR’s latest launch, its Strawberry PB&J Protein Bites, is debuting at Target this month.
Suitable for lunchboxes, the product delivers a smarter take on snacking, the company says, with 5 g of plant protein, 5 g of fiber, and just 1 g of sugar per serving. Made with brain-supporting nutrients like magnesium, lion’s mane, vitamin E, MCTs, and flavonoids, the bites are designed to help support focus, mental clarity, and sustained energy throughout the day, the brand adds. They're also Non-GMO and Gluten-Free Certified, and require no refrigeration.
"We're so excited to expand our longtime partnership with Target, where our protein bars have found such a great home, and now we're thrilled to bring our new Strawberry PB&J Protein Bites to their shelves as well. These bites are easy to grab on the go, and they're made with ingredients that keep you sharp, so you're getting something that tastes great and does a little more for you too," says Will Nitze, CEO and founder of IQBAR.
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