Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
IngredientsTrendsColumnsGrainsBetter-For-YouGluten-free

Ancient grains continue to gain ground among consumers, bakers and snack producers

By Christine Cochran
christine cochran
January 6, 2016

As we enter 2016, consumers aim to start off the year right by eating healthy. A healthy diet is a well-balanced one that incorporates fruits, vegetables, grains and other foods. In fact, USDA recently released a new set of dietary guideline recommendations that can be found at Health.gov.

Grains are a source of vital nutrients and vitamins, such as fiber and potassium. While the majority of the population continues to consume traditional grains through baked goods and snacks, ancient grains also have become more common in customers’ dialogues, as well as on store shelves, in recent years. Whole and enriched grains continue to serve a pivotal role in the daily diet, but ancient grains are offering consumers more variety when choosing their grains.

Mintel’s “Global Food and Drink Trends 2016” report found that consumers are looking for products that contain natural ingredients and are presented as having basic ingredients. According to Jenny Zegler, global food and drink analyst, Mintel, Chicago, this consumer-driven desire has helped boost both the sales and recognition of ancient grains.

While there is no formal definition of what qualifies a grain as an ancient grain, grains categorized as “ancient” or “heritage” typically have been around for thousands of years and often have cultural significance. Varieties classified as ancient include quinoa, millet, teff, farro, amaranth and spelt, to name a few. While only select grain types have gained widespread recognition, there continues to be a steady and expanding interest in ancient grains that has resulted in them showing up on more dinner tables, as well as in more products.

A number of large bakers and snack producers are now highlighting ancient grains used in their products. Companies such as Pepperidge Farm and Dave’s Killer Bread have incorporated a variety of ancient grains into their breads. Additionally, both the Kellogg Co. and General Mills received press attention last year for unveiling new ancient grain cereal varieties that include quinoa, Kamut wheat, rye and spelt. With numerous well-known brands getting into the ancient grain business, it won’t be long until we see an increase in snack bars, bakery items and other goods featuring ancient grains. But do these grains really offer more health benefits?

Much like whole and enriched grains, ancient grains offer a number of essential nutrients. While the nutrient composition of each grain type varies, overall, ancient grains tend to offer roughly the same amounts of fiber, protein and other nutrients, like calcium, as more-common whole grains, according to the Whole Grains Council. While there is no significant nutrient benefit to using ancient grains, there are benefits when trying to offer grain-based, gluten-free product options. Select ancient grains, such as quinoa, millet, teff, chia and amaranth, are gluten-free and a great ingredient option for manufacturers trying to meet consumer demand for gluten-free options.

Increased interest in and use of ancient grains will likely continue throughout 2016, as more bakers experiment with ingredients and more consumers seek out these grains. While the health benefits alone aren’t substantial enough for consumers to give up more-common whole and enriched grains, these varieties provide options that were never before readily available. While there is definitely a market for products made with ancient grains, it is still too soon to tell how long the rise of these “supergrains” will continue, and how large an impact they will have on the bakery and snack industries as a whole. 

KEYWORDS: ancient grains dietary guidelines quinoa teff whole grains

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Christine Cochran, executive director of the Grain Foods Foundation (GFF), is past president of a Washington-based trade association representing commodity futures exchanges and exchange participants.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Bakery Products
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Cold storage systems for bakers, snack producers continue to advance

    See More
  • christine cochran

    Bakers, snack producers and the 2015–2020 Dietary Guidelines for Americans

    See More
  • PHO alternatives available to bakers, snack producers

    See More

Related Products

See More Products
  • snack.jpg

    Snack Foods Processing, Innovation, and Nutritional Aspects

  • sfwb cover feb 2020

    Snack Food & Wholesale Bakery February 2020 Issue

  • sfwb april 2020

    Snack Food & Wholesale Bakery April 2020 Issue

See More Products

Events

View AllSubmit An Event
  • April 25, 2013

    Food Plant of the Future: Global Food Safety Impact on Facilities

    On-Demand: SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages.
View AllSubmit An Event

Related Directories

  • Mid America Food Sales Ltd. (Stratecon Consulting Group)

    Ingredients: bakery, cereals, cookies, inclusions, plant proteins, dairy proteins, fiber, prebiotics, probiotics, gluten free, ancient grains, precooked grains, bean flours, sweetener’s, nuts, and nut re-placer's, confectionery inclusions, sprouted grains, grain blends, freeze dried fruits, RTE Hemp seeds, mustard, snack pellets.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing